Job Title

Job Description

About the Position | Major goals and objectives and location requirements

Our CPG team brings our brands into consumers’ everyday lives through new products, beginning with our beverage business. The ECommerce & Growth Manager, CPG will build and operate the direct-to-consumer engine behind this growing business - owning eCommerce performance across site, acquisition, conversion, retention, revenue performance and analytics.

This is a hands-on role for someone who knows how to turn a beverage brand and an audience into a high-performing commerce channel. You’ll work closely across our CPG team (Brand Marketing, Social, Product, Newsletter, Operations, Finance, Sales and external partners) to launch, test, learn and scale. We’re looking for someone who will own this channel, its sales performance and its relationship with our customer.

What You’ll Do:

• Build and continuously optimize the commercial playbook across offers, bundles, merchandising, promotions and customer experience - scaling what works and eliminating what doesn’t.
• Build and manage the CPG customer acquisition strategy and conversion funnel across paid, owned and emerging channels.
• Own CRM and lifecycle marketing, including email, SMS, welcome flows, abandoned cart, replenishment and retention programs.
• Develop the promotional and eCommerce calendar in partnership with Brand Marketing and Operations, with a disciplined testing roadmap across creative, landing pages, pricing, offers and checkout.
• Track and optimize core growth and profitability metrics including revenue, conversion rate, AOV, CAC, ROAS, contribution margin, LTV, repeat rate and retention.
• Manage eCommerce and growth agencies, freelancers, technology partners and platform vendors.
• Partner with Operations on inventory, fulfillment, shipping experience and demand planning.
• Build clear weekly and monthly performance reporting that translates data into recommendations and action.
• Partner with People Inc. brands and editorial teams to turn existing audiences into commerce opportunities.
• Support marketplace and retail eCommerce expansion as the business grows, and help establish the technology stack and processes required to scale.

Remote-

In-office Expectations: This position is fully remote with no in-office requirements (might require coming into an office a few times per year)

The Role’s Minimum Qualifications and Job Requirements:

Education:

Bachelor’s Degree in Business, Marketing, or a related field and/or equivalent experience.

Experience:

• 6-8+ years of experience in eCommerce, growth marketing or digital commerce, with a track record of owning a meaningful Shopify or DTC business. Experience in CPG beverage is strongly preferred, though applicable food, beauty, wellness or another high-repeat consumer category will also be considered.
• Experience managing agencies, vendors and complex cross-functional projects.

Specific Knowledge, Skills, Certifications and Abilities:

• Strong command of paid acquisition, CRM/lifecycle marketing and conversion optimization.
• Analytical yet sales-oriented, with the ability to make commercial decisions, move quickly from strategy to execution, and test and pivot until the business grows.
• Comfortable working directly with platforms and tools - not dependent on an agency to execute.
• Strong understanding of eCommerce unit economics, including COGS, gross margin, shipping and fulfillment costs, promotional impact and contribution margin, with the ability to manage the channel as a healthy business.
• Strong communication and presentation skills, with the ability to work effectively across stakeholders.
• A collaborative operating style that creates clarity, trust and accountability.
• Ability and comfort with working in an early-stage environment where systems and playbooks are still being built.

% Travel Required (Approximate): Minimal travel to area offices and events as requested (<10%).

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.