Director of Creative Development - Consumer Technology

This role serves as the single point of creative accountability across the entire deal lifecycle for our flagship Consumer Tech account. Operating at the intersection of high-velocity YouTube storytelling and enterprise tech strategy, you will bridge pre-sale concepting with on-set execution. You will translate complex product capabilities (hardware, software, AI features) into high-retention MrBeast story beats, be prepared to pitch those concepts to CMO-level tech stakeholders, and follow those sold ideas into the writers' room, onto set, and through the edit bay to final delivery.

What You'll Do

• Pre-Sale Pitch & Strategy: Partner with AD Strategist to translate consumer tech briefs into pitch-ready narrative arcs, visual treatments, and tiered creative options that highlight core product features without disrupting video pacing.
• Client Leadership & Defense: Attend pitch and alignment calls as needed as the primary creative voice. Defend bold creative choices to enterprise tech leaders, pivot in real time based on feedback, and ensure concepts answer partner KPIs while remaining "Jimmy-adjacent."
• Writers' Room Integration: Transition immediately at deal close into the writers' room, ensuring tech features are written into the video early as organic story elements.
• Production & On-Set Execution: Attend physical shoots to safeguard product visibility and core messaging. When production pivots on the fly, adapt the tech integration in real time to protect partner needs.
• Post-Production Oversight: Partner with post-production editors to ensure UI/UX overlays, product hero shots, and feature demonstrations maintain visual polish and compliance without hurting viewer retention.

Candidate Profile & Requirements

• 10–15 years of integrated creative leadership spanning both pre-sale strategy and production across creative agencies, tech platforms, or tier-1 creator studios.
• Deep Consumer Technology Expertise: Proven track record leading creative for major consumer tech platforms, hardware launches, or digital ecosystems. Must understand how tech brands evaluate IP, UI/UX visual representation, product feature integration, and security/privacy messaging.
• Native Production & Writers' Room Fluency: On-set experience with high-stakes productions, call sheets, and edit locks, paired with the ability to sit in a fast-moving writers' room and advocate for seamless product narrative beats.
• YouTube Mechanics & Creator Pacing: Strong mastery of retention psychology, hooks, pacing, and audience expectations on platform.
• Location: Based in or willing to relocate to Greenville, NC, with travel required for production shoots.