Digital Marketing Manager - R&I - HCM

The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. Then AstraZeneca might be the one for you!

About AstraZeneca and AstraZeneca Vietnam

AstraZeneca

AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.

AstraZeneca Vietnam

As a Foreign Invested Enterprise with over 800 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2025) with various other industry awards from BritCham, EuroCham, and government agencies.

What you’ll do

Job Description / Capsule

• Lead the R&I Business Unit’s evolution from channel-led digital marketing to customer-centric, insight-led and AI-enabled engagement, aligned with AstraZeneca Customer Engagement 2.0 and AI30 ambitions.
• Partner with Brand, Sales, Medical, Commercial Excellence, Market Access, Digital & IT and external partners to design and scale connected customer journeys that deliver relevant content through the right channel at the right moment.
• Translate customer, behavioural and engagement data into actionable segmentation, content, channel, next-best-action and investment decisions, with clear linkage to customer progression, business outcomes and patient impact.

• Serve as the BU capability owner for omnichannel marketing, responsible AI adoption and digital excellence, helping teams embed Customer Engagement 2.0 into brand planning and execution.

Typical Accountabilities

• Lead the BU Customer Engagement 2.0 strategy and roadmap, partnering with Brand, Sales, Medical and cross-functional teams to embed customer-first, connected HCP journeys into annual plans, with clear priority segments, customer needs, intended belief or behaviour shifts, engagement signals, interventions, owners and success measures.

• Orchestrate personalised omnichannel engagement across face-to-face and approved digital channels, using customer segmentation, personas, content strategy and responsible AI use cases—including insight synthesis, content recommendation, next-best-action, journey optimisation and campaign automation—to deliver relevant experiences at scale.

• Build the data, technology and measurement foundation for Customer Engagement 2.0 by partnering with Digital & IT, Commercial Excellence and Data teams to strengthen CRM readiness, data quality, consent, tagging and integration; establish OKRs, dashboards and closed-loop analytics; and use experimentation to optimise customer progression, business impact, productivity and return on investment.

• Drive compliant adoption and continuous improvement by governing digital and AI-enabled activities, managing agencies and technology partners, building omnichannel and AI capability across teams, and scaling proven practices while stopping low-value or non-scalable activity.

Education, Qualifications, Skills and Experience

Essential

• Bachelor’s degree in economics, Marketing, Communications, or a related field.
• Minimum of five years of experience in Digital marketing, preferably in the pharmaceutical sector.
• Experience in leading Digital marketing campaigns and content management.
• Proficient in using data analysis tools and metrics tracking to support decision-making.
• Confident in communicating in English (spoken & written) environment.

Desirable

• Analyzes and deconstructs problems into their constituents. Sees the bigger picture and prioritizes the right issues. Works well with complex issues and solves complicated problems
• Remains motivated and effective in spite of setbacks and disappointments. Works until the project is complete and a result has been achieved
• Works well with other people. Relates to them in an attentive and adroit way. Listens, communicates and resolves conflicts constructively

Key Relationships to reach solutions

Internal (to AZ or team)

• Commercial Excellence Team
• Business Units
• IT
• Procurement  
• Medical
• Regulatory function

External (to AZ)

• Agencies and Consultants 

Why AstraZeneca?

At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

What will you get?

We provide driven packages and benefits for proficient and qualified candidates; a winning dream team and colleagues who share ONE values, ideas, and goals.

So, what’s next?

If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.

If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours.

If you’re curious to know more then please take initiative to [email protected]. We encourage your application.

Where can I find out more?

Visit our website www.astrazeneca.vn

Follow us on LinkedIn www.linkedin.com/company/astrazeneca/

Contact us via [email protected]

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.