The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for woodtv.com (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data. This position also edits/publishes reporter verticals and may front verticals occasionally.

This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands. 

Position Responsibilities: 

• Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces). 
• Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data. 
• Edit reporter content and package it for web. 
• Curate and aggregate a steady stream of interesting content based on analytics and visitor interests. 
• Promote and distribute news content on social media. 
• Contribute to long-term and special digital projects. 
• Build a positive working relationship with digital director, digital executive producer and newsroom staff. 
• Ability to work under pressure during breaking news and severe weather coverage. 
• Responsibly and respectfully interact online and over the phone with community members. 
• Other duties as assigned. 

 Skill/Experience Requirements: 

• Bachelor’s degree in journalism or related field with focus on digital content creation preferred.
• Engaging headline writer. 
• Capable of researching, interviewing and writing original news articles. 
• Knowledge of AP Stylebook, social media audiences and SEO. 
• Strong multi-tasking abilities. 
• Strong news judgement. 
• Enjoys working with a team and has excellent interpersonal skills. 
• Strong communicator. 
• Proficiency in MS Office and WordPress. 
• A desire to learn and grow. 

Work Hours: 

This is a full-time position. Schedule to be determined upon hiring but daybreak, weekend or nightside hours are likely. 

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