Job Description:

Key responsibilities:

• Act as the primary point of contact for assigned markets on all CRM initiatives
• Translate regional CRM strategy into market-specific campaign plans
• Lead campaign briefing, planning, and execution across channels (Email, Push, WhatsApp, etc.)
• Work closely with strategy, creative, data, and development teams to ensure seamless delivery
• Challenge and refine market briefs to ensure strategic alignment and effectiveness
• Manage campaign timelines, approvals, and stakeholder communication
• Monitor campaign performance and identify optimization opportunities
• Ensure adherence to brand guidelines, data compliance, and governance frameworks

• Strong understanding of CRM / lifecycle marketing (campaigns, journeys, segmentation)
• Ability to translate business objectives into actionable CRM plans
• Experience working across multi-channel CRM (Email, Push, Messaging platforms)
• Solid stakeholder management and client-facing experience
• Strong organizational skills with the ability to manage multiple markets and priorities

• Ability to challenge briefs and provide strategic recommendations
• Understanding of audience segmentation and personalization
• Comfort with campaign performance metrics and optimization

• Familiarity with CRM platforms (preferably Adobe Campaign, Salesforce, or similar)
• Understanding of campaign workflows, QA processes, and delivery timelines

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