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Humana is transforming its marketing organization to better attract and engage members through personalized, technology-enabled communications. Creative and content development play a central role in this evolution.

 

As the Copywriter 2 (internally known as a Professional, Copywriter 2), you will be responsible for writing clear, compelling copy that supports business and brand objectives as part of the Creative and Content team. This role blends conceptual thinking, strong writing craft, and close collaboration across multiple channels, including social media.

 

You will partner with designers and other creatives to develop ideas together and bring them to life through writing, with guidance from your Copy Manager and creative leadership as you grow your expertise. Success in this role requires curiosity, strong attention to detail, openness to feedback, and the ability to manage multiple priorities in a fast-paced environment.

 

Key Responsibilities

• Translate briefs and creative direction into clear, compelling copy for marketing and content initiatives
• Partner closely with designers, motion designers, and other creatives to develop concepts and creative direction together
• Explore multiple approaches and contribute ideas throughout the concepting process
• Write across multiple channels, including social media (organic and paid), digital, email, web, video, print, direct mail, and internal communications
• Develop headlines, body copy, scripts, and social content tailored to the audience, channel, and format
• Write in an established brand voice using plain language that is clear, accurate, and easy to understand
• Apply platform-specific best practices and format requirements for content
• Incorporate feedback from creative leadership, legal, compliance, and other partners while protecting the clarity and quality of the work
• Explain the thinking behind your copy and respond to feedback constructively
• Review your own work for accuracy, consistency, grammar, and style before it moves forward
• Manage multiple projects simultaneously, meeting deadlines and keeping project partners informed
• Leverage emerging tools, including GenAI, to support ideation, drafting, and iteration
• Stay current on industry trends, platform updates, and evolving best practices

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree or higher in English, Communications, Advertising or related field
• 2+ years of professional copywriting experience
• A portfolio demonstrating concept-driven, multi-channel writing aligned to strategic briefs
• Strong writing, editing, and proofreading skills
• Ability to adapt voice and tone across audiences, brands, and channels
• Working knowledge of accessibility and plain language standards
• Experience partnering with designers and cross-functional teams
• Excellent organizational and time management skills, with the ability to prioritize multiple projects
• Ability to adhere to a process calendar
• Experience working in collaborative, hybrid or remote team environments

 

Preferred Qualifications

• Experience writing platform-native social media content
• Familiarity with editorial style guides (e.g., AP style)
• Familiarity with Agile workflows and team structures
• Experience with collaboration and workflow tools (e.g., Figma, Lucid, Workfront)

 

Additional Information

• This position operates under Eastern Standard Time (EST) hours
• Link to website or PDF portfolio must be submitted with application to be considered. Looking for writing samples across multiple channels; integrated campaigns and case study formats that demonstrate work effectiveness are preferred
• Agency located in Louisville, KY but qualified applicants will be considered for remote work
• Occasional travel may be required

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

 

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

 

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$65,000 - $88,600 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 11-11-2026

About us
 

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.