Sobre este puesto de Cooking Aids Senior Brand Manager en Unilever
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Job Purpose
Knorr cooking is in challenging business to grow via category development and consumer demanding. This role will bring TH local marketing strategy to life with E2E planning to execution campaigns, activations pre-stores to in-stores.
KEY ACCOUNTABILITIES
Lead Execution of Knorr CCA Campaigns
- Cooperate with media agencies to create campaigns activations, and deployment mixes including from traditional activations, digital campaigns, market development campaigns.
- Lead internal cross-functional team in the operations supporting the launches of projects including saving, improve product performance project and activations.
- Managing 6P (Proposition, Product, Pack, Price, Place and Promotions).
Day-to-Day Brand Operations:
- Participate topline Sales and Operations Planning (S&OP) with activity plan input, manage investment budget and analysis sales data.
- Project Management with internal and external teams
- Analysis external data Nielsen, Kantar Household Panel, Brand Health.
- Team up with TH base Knorr team (internal stakeholders and external agencies).
Business Results
- Consistent monitoring performance of Knorr responsible product (Topline, Shares, and Brand KPIs).
- Effectively manage A&P budget.
KEY REQUIREMENTS
- Experience 2 – 5 years in marketing execution.
- Experience in foods or drinks company is a plus.
- Strong project management and problem-solving skills.
- Knowledge on communication development, media planning.
- Keen on numbers (sales analysis, knowledge of P&L, budgeting).
- Experience in strategy development or year plan process.
- Good English language communicator with senior stakeholders and cross functional.
- Experience in managing relationships with a variety of stakeholders internal and external.
- Experience in leading an internal cross functional task force and working with external agencies.
Curious about what it’s really like to work at Unilever? Explore our Life at Unilever ยูนิลีเวอร์ประเทศไทย | Unilever and meet the people shaping our culture.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
