We are Pramac, a Generac Company, leading the evolution to more resilient, efficient, and sustainable energy solutions.

Established in 1966, we have always evolved, expanding our product portfolio and becoming the global benchmark for the production of generators and warehouse material handling equipment. Our diverse business lines ensure the company is a leading player in a wide variety of global markets.

The Group

Generac is a total energy solutions company that empowers people to use energy on their own terms. Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions. The Company provides power generation equipment (i.e. diesel and gas generator), energy storage systems, energy management devices and solutions, and other power products serving the residential, light commercial, data & telecom, and industrial markets.

Generac is a global company with approximately USD 4.4 billion in annual revenues and direct subsidiaries in more than 18 countries worldwide. The Company continues to expand its energy technology offerings in pursuit of its mission to Power a Smarter World and to lead the evolution toward more resilient, efficient, and sustainable energy solutions.

In India, Generac entered the market in 2019 through the acquisition of Captiva Energy Solutions, a bespoke generator manufacturer. Since then, significant investments have been made to scale operations and fully integrate the business into Generac’s global platform. The local headquarters and manufacturing facility are based in Kolkata, supported by regional and remote offices across India. Generac has ambitious growth plans for India, positioning the country as a strategic market within its global footprint.

Purpose of the role

This is a high-impact, commercially driven leadership role reporting to the Board of Directors. The selected candidate will have full responsibility for defining and executing Generac’s strategy in India and for driving business development, managing sales operations, overseeing manufacturing, project and service operations, and delivering the overall financial performance of the legal entity.

The role requires strong commercial leadership, operational excellence, and the ability to build a scalable and sustainable organization aligned with Generac’s global standards and values. A key objective will be to elevate the manufacturing operation to full global quality standards, enabling the factory to support exports to other Generac subsidiaries worldwide.

Key Responsibilities

• Define and execute the commercial and growth strategy for India, with a strong focus on market expansion, customer acquisition, and long-term value creation.

• Lead the local sales organization and channel network, including key partnerships with distributors, strategic customers, and industry influencers.

• Provide leadership oversight of manufacturing, project execution, and service operations, ensuring alignment between market demand, production planning, and delivery performance.

• Manage full P&L responsibility across sales, service, and production operations, including budgeting, forecasting, cost control, and cash management.

• Work cross-functionally with R&D, supply chain, quality, and engineering teams to align production capabilities, product offerings, and innovation with market demand and sales objectives.

• Drive continuous improvement and operational excellence across all aspects of the business, with a focus on efficiency, quality, safety, and scalability.

• Build, lead, and develop high-performing teams, fostering a strong performance culture aligned with Generac’s values and long-term objectives.

• Act as the primary interface with the Board of Directors and Generac global leadership, providing clear visibility on performance, risks, opportunities, and strategic initiatives.

Qualifications & Requirements

• Proven experience in business development, sales management, and operational leadership within an industrial or manufacturing environment.

• Experience in technology-driven capital equipment businesses (such as diesel generators, HVAC, or commercial and industrial pumps); strong knowledge of the power generation industry is a plus.

• Solid understanding of manufacturing processes, quality systems, regulatory compliance, and operational best practices.

• Demonstrated success in managing full P&L responsibility and building high-performing, cross-functional teams.

• Strategic vision combined with an entrepreneurial mindset and strong interpersonal and communication skills.

• Degree in Engineering, Industrial Management, or a related field; an advanced degree is a plus.

• Ability to operate effectively in a high-pace, dynamic environment.