This role is for one of Weekday’s clients
Salary range: Rs 300000 - Rs 600000 (ie INR 3 - 6 LPA)

Min Experience: 4+ years
Location: Palakkad, Kerala, India
JobType: full-time

We are looking for an experienced and results-driven Business Development Manager to lead business growth through dealer networks and channel sales. The ideal candidate will have strong experience in developing and managing dealer relationships, expanding distribution networks, driving sales targets, and identifying new business opportunities.

The role requires a commercially focused professional who can build long-term partnerships with dealers, distributors, and channel partners while ensuring consistent revenue growth and market expansion.

Requirements

Key Responsibilities

Dealer & Channel Management

• Develop, manage, and strengthen relationships with existing dealers, distributors, and channel partners.
• Identify and onboard new dealers to expand the company's distribution and market reach.
• Regularly visit dealer locations to understand business requirements, resolve concerns, and improve engagement.
• Ensure dealers have adequate product knowledge, sales support, marketing materials, and inventory.
• Develop strategies to improve dealer productivity, sales performance, and partner retention.

Channel Sales & Business Development

• Drive revenue growth through channel sales and achieve monthly, quarterly, and annual sales targets.
• Identify new markets, territories, and business opportunities for expansion.
• Develop territory-wise sales plans and execute strategies to increase market penetration.
• Generate business through existing channel partners while continuously developing new sales channels.
• Monitor market trends, competitor activities, pricing, and customer requirements to identify growth opportunities.
• Negotiate commercial terms, schemes, margins, and business agreements with dealers and channel partners within approved guidelines.

Team & Stakeholder Management

• Coordinate with internal sales, marketing, operations, finance, and supply-chain teams to ensure smooth channel operations.
• Work closely with dealers to forecast demand, manage inventory, and maintain product availability.
• Support and guide sales teams in achieving channel-specific targets.
• Conduct regular performance reviews of channel partners and implement corrective actions where required.
• Maintain strong communication with senior management and provide regular updates on sales performance, market developments, and pipeline.

Market Expansion

• Research and identify potential dealers and channel partners in untapped markets.
• Build a strong dealer network across assigned territories.
• Develop localized strategies to increase sales and brand visibility.
• Participate in trade shows, dealer meets, exhibitions, and other business development activities.
• Gather market intelligence and provide actionable insights to improve sales and distribution strategies.

Must-Have Skills

• Dealer Management
• Channel Sales
• Business Development
• Distributor & Dealer Network Expansion
• B2B Sales
• Relationship Management
• Sales Target Achievement
• Negotiation & Commercial Acumen
• Territory Management
• Market Development
• Lead Generation & Conversion
• Stakeholder Management
• Sales Forecasting and Reporting

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• 4–10 years of experience in business development, channel sales, dealer management, distribution sales, or a related field.
• Proven experience managing dealer/distributor networks and achieving channel sales targets.
• Strong understanding of territory expansion, partner acquisition, and channel development.
• Excellent communication, negotiation, relationship-building, and problem-solving skills.
• Willingness to travel extensively across assigned markets as required.