About the Company

Our client is an international manufacturer of urban infrastructure and public environment solutions with a strong presence across Northern Europe. Following a recent strategic acquisition, Germany has become one of the company's key growth markets, with ambitious plans to significantly expand its commercial footprint over the coming years.
As Sales Director / Business Development Director, you will take ownership of the German business, leading its commercial strategy and driving long-term growth. Initially, your focus will be on a portfolio of public transport shelters, bicycle shelters, and related infrastructure solutions, with the opportunity to expand into a broader range of urban furniture and smart city products as the business grows.

This is a unique opportunity for an entrepreneurial commercial leader who enjoys building businesses, developing markets, and creating lasting customer relationships.

What you will do

• Develop and professionalize the sales organization and commercial processes for the German market.
• Define and execute a scalable sales strategy to drive sustainable revenue growth.
• Identify new business opportunities, customer segments, and strategic growth initiatives.
• Build long-term partnerships with municipalities, public sector organizations, transport authorities, contractors, architects, planners, and other infrastructure stakeholders.
• Lead complex project-based sales processes, including public tenders and consultative solution selling.
• Recruit, develop, and expand the local sales organization over time.
• Strengthen the company's market position and brand awareness across Germany.
• Work closely with international teams across marketing, product development, sourcing, and operations to support business growth.
• Establish a structured sales pipeline and implement a CRM-driven sales process to support scalable growth.

What you bring

• Proven experience in B2B sales and business development within the German market.
• Track record of building and growing successful sales organizations.
• Experience within construction, infrastructure, urban furniture, public environment solutions, or comparable industries.
• Strong leadership skills with experience recruiting, coaching, and developing commercial teams.
• Entrepreneurial mindset with a hands-on approach and the ability to thrive in a growing business.
• Experience managing long sales cycles, tender-driven sales, and consultative solution selling.
• Existing network within municipalities, infrastructure, construction, architecture, or related industries is a strong advantage.
• Fluent German and English communication skills.

Why join?

Lead the growth of an established business with significant market potential.

Enjoy a high level of autonomy and ownership while shaping the commercial strategy for Germany.

Represent an established portfolio of high-quality infrastructure solutions with strong references across Europe.

Join an entrepreneurial, international organization with long-term growth ambitions.

Play a key role in building both the business and the future local sales team.

Work in close collaboration with experienced international colleagues while making a direct impact on one of the company's most strategic markets.