KEY DUTIES AND RESPONSIBILITIES

1. Brand Education/ Trainings:

The Brand Ambassador must become a brand expert on practical matters, product making, brand guidelines and brand education towards key opinion leaders, final consumer and media influencers.

• Along with sales force: extensive and continued education to internal stakeholders and external clients about the key messages of the brand and its difference with competitors
• Introduction and professional tasting of the product to potential clients, internal staff, Salesforce, Media, Key opinion Leaders. Supporting the positioning of the brand in the most effective way.
• Conduct Guest Shift based on Channel’s request

2. Bartender Community Management

• Design and roll out an industry leading education & training program across Trendy Bar universe nationally, to build their preference to use Absolut.

• Work closely with brand manager to leverage brand initiatives and advocacy programs as the assets to drive recruitment, engagement and retaining of bartender.

3. Public Relations & Social Media:

Be present at all Brand events, launches, one-off events as well as sponsored events.

To recruit and convert the target consumer through trial of the product.

To be active, relevant and timely in own Social Media in order to amplify all brand messages to generate awareness.

4. Direct support to brand managers:

Support of the application, follow up, evaluation and detection of opportunities in the annual Brand plan in both channels and public relations events.

Information report of the best practices to help in brands planning and execution of activities.

Development and presentation combined with the Brand for new initiatives and best practices.

Monitoring of the competition: research, analysis and information about competitor activity in both channels as well as strategies or price changes.

Experience & background:

Total experience should be minimum 3 year in spirits industry or in marketing or trade marketing departments or hospitality industry, bartending experience.

Experience in PR, talking in public

Basic knowledge spirits

Good tasting skills

Events logistics and public relations

Mixology knowledge

Could Communicate in English at work

Job Posting End Date:

Target Hire Date:

Target End Date: