Primary Objective

Manage a retail branch that caters to all retail and commercial market segments offering a wide range of products and services in a high growth area

• Provide leadership and management to the branch sales and operations teams to deliver the annual sales, growth targets, branch MOP/PBT

• Responsible for all loans/financing, wealth, bancassurance, deposit products and capital market products, particularly investment products

Strategy and Planning

• Develop, implement and manage the branch sales and operations plan to achieve the branch target

Sales Management

• Set, review and communicate sales targets to all levels of staff across the branch

• Review weekly sales targets/activities and identify the need for coaching and direction to ensure targets are met

• Maintain awareness of competitor activity and industry best practices

• Ensure cross selling (consumer to SME and vice versa) and deep selling (customer PHR) and product neutral selling (between conventional and Islamic products)

• Approve quality credits as per approving matrix

• Develop and maintain network of business contacts with Affluent/HNI and SME customers

People Management

• Promote the core values of the Bank

• Empowered to hire, propose promotion and termination of staff, propose salary increment and adjustment for staff as per HR approving matrix

• To adequately train and develop branch staff

Customer Service Management

• Ensure clear customer focus high customer service standard, in line with the quality and standards set by the Bank

• Resolve customers’ complaints and attend to requests in a timely manner

Compliance

• Ensure no adverse reports on the Branch audit findings

• Ensure compliance of policies and procedures set by the Bank