Job Description:

This a hybrid role. Applicants must be in commutable distance to Grand Rapids and available to be onsite Monday-Wednesday.

As a Digital Media Specialist, you will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will support account(s) through a variety of paid tactics such as cross-device display ads, video (i.e. YouTube), and social media (i.e. Meta (Facebook/IG)). The purchasing of ad space is managed through a DSP where cost and placement of clients' ads are controlled. The combination of creativity and strategic flexibility associated with paid media makes this a powerful way for companies to reach potential customers.

• Using your analytical mindset, you will support the activation, performance and operations of digital media campaigns across all buying platforms, focused largely on programmatic and partner direct buys.

• Provide performance insights and optimization recommendations around programmatic campaigns and supporting tactics

• Contribute to campaign setup, QA, pacing and daily campaign management across a variety of vendors and platforms  

• Quality assurance that encompasses all paid campaign elements including setup, pre-launch and post-launch.

• Work with the analytics teams to provide insights to the client when needed

• Build trafficking sheets to generate through 3rd party ad server tools such as Campaign Manager and assign ad tags and creatives in DSPs, or with media partners, where applicable.

• Support larger media team in identifying forward-thinking strategies and innovations

• Contribute to training materials and best practice documentation, in addition to client/media partner call documentation

• This position reports to the Manager or Senior Manager, Media Services

Qualifications

• Bachelor’s degree in a quantitative, marketing, or related discipline preferred

• Experience working in DSPs preferred and Social Platforms (Meta (Facebook/IG)/Instagram, Pinterest, TikTok, Snapchat and/or Twitter) is a plus

• Experience with digital ads trafficking (Campaign Manager, Sizmek, etc.) is a plus  

• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint

• Intermediate to advanced use of Excel a plus including the ability to use formulas, functions and pivot tables

• Professional communication, both written and verbal; be friendly, cheerful and patient, and enjoy learning complicated concepts

• Ability to handle multiple projects and prioritize responsibilities

• Ability to work efficiently in a fast-paced environment

• High level of accuracy and attention to detail

• Keen problem-solving and troubleshooting abilities

• Enthusiasm for the future of digital marketing and building that future with us

Additional Information:

The annual salary range for this position is $39,000-45,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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