We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

RESPONSIBILITIES

Content Creation & Social Strategy

• Develop, create and oversee high-quality social-first content (videos, images, reels, motion assets) aligned with the brand’s identity and evolving digital landscape
• Collaborate with internal creative teams to conceptualize and produce engaging, platform-native content for global and regional markets
• Establish and oversee the social content plan/calendar, ensuring seasonal storytelling is aligned with product drops, campaign moments and key brand initiatives
• Drive compelling narratives that resonate with target audiences and strengthen brand affinity across channels
• Maintain consistency in tone, visual style and messaging across all digital touchpoints
• Act as a brand ambassador, proactively building relationships with creators, industry partners and cultural tastemakers to identify new opportunities.

Social Media & Digital Campaigns

• Plan and execute digital and social campaigns designed to maximize reach, engagement and brand relevance
• Oversee publishing across platforms such as Instagram, TikTok, WeChat, YouTube and emerging platforms, ensuring each channel is optimized for performance
• Leverage insights, data, and digital trends to inform content decisions and improve audience interaction
• Work closely with regional teams to tailor content for different markets while maintaining global consistency

Influencer & Brand Collaborations

• Manage influencer partnerships across organic and paid opportunities
• Oversee content production for influencer-led campaigns, activations and seasonal moments
• Identify rising talents, ambassadors, creators and collaborators aligned with the brand’s creative direction and values

Performance Tracking & Optimization

• Monitor key performance metrics for social and content initiatives
• Analyze performance, audience engagement and market trends to refine future strategies
• Provide regular reports and insights to senior management
• Drive continuous optimization to grow engagement, expand follower base and reach new customer segments

Event, Campaign & Real-Time Coverage

• Lead on-ground, real-time content creation for events, store activations, shows and product launches
• Ensure timely delivery of high-quality coverage and exclusive digital storytelling

REQUIREMENTS

• Established experience in content creation, social media management, or digital marketing within the fashion industry with a strong portfolio
• Deep understanding of digital trends, branding and consumer engagement strategies
• Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro), Final Cut Pro and other editing software
• Experienced in collaborating with photographers, videographers, and production teams to execute high-quality content
• Strong grasp of social media algorithms, audience behaviour and emerging digital platforms
• Proven track record in managing influencer partnerships and digital collaborations
• Exceptional communication and storytelling skills, with a sharp eye for aesthetics and detail
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects effectively
• Adaptable and responsive to changing industry trends and brand needs
• Able to work beyond standard office hours, including weekends, when necessary
• Open to and comfortable with international travel as required

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