Job Title

Job Description

Role Purpose

This role supports the marketing team by managing a practical Martech set-up for effective and trackable digital campaigns. Focused on improving campaign and event performance, the role helps make data and tools easier to use in daily marketing work, and supports the team in improving targeting, content, and channel performance. This role sits within the marketing team and works closely with campaign, data, and IT teams to support day-to-day campaign execution.

Key Responsibilities

Martech Setup & Marketing Capability Enablement

• Manage core marketing tools (e.g., sCRM, campaign tracking, automation platforms)
• Ensure systems are stable, connected, and easy to use for marketing teams
• Support campaign setup, tagging, and audience segmentation
• Help build a reliable data foundation for campaign tracking and performance analysis

Campaign / Event Tracking, Reporting & Insights

• Own campaign tracking setup to ensure accurate data capture across traffic, engagement, and leads
• Monitor campaign performance and provide regular reports (weekly / monthly)
• Work with MI&A to translate data into clear insights
• Support improvements in targeting, content, and channel performance

3. Campaign Optimization & Conversion Improvement

• Use campaign data to support ongoing optimization
• Evaluate performance across targeting, channels, and content
• Identify what is working and where improvements are needed
• Help improve campaign quality, lead quality, and overall conversion

4. System Connectivity & Data Flow

• Ensure smooth data flow between Martech tools, sales systems, and business platforms
• Identify data gaps or tracking issues and improve step by step
• Support building a clearer link from engagement to conversion

5. Workflow & Efficiency

• Reduce manual work through better use of tools and simple automation
• Support clear and repeatable campaign workflows
• Improve execution speed and consistency across campaigns

6. Data Governance & Compliance Standardization

• Ensure data tracking and tool usage meet company and regulatory requirements
• Maintain clear standards for tagging, tracking, and data usage
• Work with RA and IT teams to ensure compliant operations

Key Requirements

• 5–8 years of experience in digital marketing, Martech, or marketing analytics
• Solid understanding of end-to-end digital marketing campaign lifecycle
• Hands-on experience with sCRM, campaign tracking, and analytics tools
• Ability to translate business requirements into practical solutions
• Strong cross-functional coordination skills across marketing, IT, and data teams
• Detail-oriented, structured, and execution-focused
• Experience in healthcare, MedTech, or other medical industries is a plus
• Familiarity with using AI tools (e.g., for content generation, data analysis, or marketing automation) is a plus
• Fluent in English and Mandarin