Duties & Responsibilities ​

Set the strategy: Translate company positioning, ICP priorities, and campaign goals into an annual influencer and advocacy plan with clear audiences, themes, channels, and investment choices.

Build the network: Research, segment, recruit, and nurture a balanced network of industry experts, customer advocates, creators, community leaders, analysts, and implementation practitioners alongside sales partners.

Create the engine: Develop repeatable programs and editorial moments that make participation in the programme easy: brief templates, content calendars, co-marketing packages, event formats, and recognition mechanisms.

Partner cross-functionally: Work closely with Product Marketing, Content, Demand Generation, PR, Sales, Customer Success, and executives to turn expertise into useful market-facing proof.

Protect trust: Operate with transparency, disclosure, brand safety, data privacy, and editorial integrity. Choose credibility and audience relevance over follower count.

Prove impact: Create reporting that links activity to audience quality, engagement, brand consideration, content performance, partner health, and influenced or sourced revenue.

COMPETENCY: WHAT GOOD LOOKS LIKE

• Strategic influence planning: Connects influencer work to ICP, category narrative, lifecycle stages, and commercial priorities.
• Relationship building: Earns trust, communicates with empathy, and creates durable value for busy external experts.
• Editorial judgment: Can spot a useful point of view, sharpen a brief, protect authenticity, and raise the quality bar.
• Program management: Runs multiple workstreams with clear owners, timelines, approvals, budgets, and follow-through.
• Measurement & insight: Builds practical dashboards, interprets signals, and turns results into better decisions.
• Cross-functional leadership: Influences without authority and brings internal experts into market-facing programs.
• Commercial acumen: Understands SaaS buying committees, demand creation, attribution limits, and the role of trust in revenue.
• Risk & reputation stewardshipUses sound judgment around disclosure, brand safety, conflicts, privacy, and claims.

Qualifications

• 5+ years in advocacy, partnerships, or integrated B2B marketing;
• SaaS experience strongly preferred.Demonstrated ability to build a program from strategy through execution and reporting.
• A strong writer and editor who can make complex software topics useful, human, and easy to share.
• Comfortable working with executives and external experts, including briefing, coaching, interviewing, and facilitating.
• Analytical and commercially minded, with practical fluency in CRM, marketing automation, social listening, content analytics, and campaign reporting.
• Naturally curious, low-ego, organized, and willing to do the relationship work between the big moments.

Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs.

Recruiter: