Summary

Job description

Success in this role requires the ability to seamlessly switch between strategic thinking and strong hands-on execution, align diverse stakeholders around a common vision, and communicate effectively at both a high level and in depth, depending on the audience and context.

What will be your agenda

• Lead marketing initiatives at the intersection of brand marketing, technology marketing, and product marketing, translating complex cybersecurity and AI topics into clear, differentiated narratives
• Drive strategic AI communication initiatives, including identification and prioritization of key themes that strengthen ESET's market positioning and thought leadership
• Collaborate with AI subdivision, Technology, Product, PR and Segment Marketing teams to create consistent and effective storytelling and communication across channels and audiences
• Drive and contribute to the evolution of ESET's visual identity and design system, helping ensure a consistent and scalable brand experience
• Shape and evolve ESET's global brand positioning, messaging, and communication across strategic business and technology topics
• Lead selected cross-functional projects from strategy through execution, aligning stakeholders, defining priorities, and driving delivery
• Develop communication frameworks, enablement materials and selectively activation assets
• Support executive and leadership communications through presentations development or develop and deliver speaking slots introducing ESET yourself
• Build strong relationships across international teams and external partners while influencing without direct authority in a matrix environment

What are we looking for?

Experience

• 7+ years of experience in brand, product, technology, or strategic marketing roles
• Proven ability to work across strategic positioning, technology or product launches, campaign development, and hands-on execution
• Experience in technology, cybersecurity, SaaS, or other innovation-driven industries is a strong advantage
• Track record of leading cross-functional initiatives involving multiple stakeholders and functions
• Experience from international environment is a strong advantage

Knowledge & Skills

• Experience translating complex technical concepts into compelling customer-facing communications
• Strong understanding of brand strategy, positioning, messaging, and integrated marketing
• Ability to switch comfortably between strategic thinking, product-oriented topics, and hands on execution
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Excellent presentation, stakeholder management, and communication skills
• Fluent English (C1+)

Communication & Collaboration 

• Independent, accountable and with strong ownership yet equally collaborative
• Strong articulation skills, meticulous
• Self-aware, resilient, flexible, and effective in interpersonal interactions 

• Confident yet humble, with excellent communication, presentation, and networking skills

• Audience-focused, transparent, constructive, assertive, and reflective 

• Strong negotiation and leadership skills across international and cross-functional teams 

• Motivational team player with innovative thinking. 

Personal Attributes 

• Global mindset, thriving in fast-paced, impact-driven environments 

• Relationship builder and team collaborator

• Strong time management

• High ethical standards, positive attitude, integrity, and passion for growth 

Additional Information 

Travel 

• Up to 10% (mostly international) 

 Basic wage component: 3300 EUR (brutto) monthly

* The final basic wage component can be increased accordingly to individual skills and experience of the selected candidate. 

Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months). 

#LI-KK1 #LI-Hybrid #medior

Benefits

Health & well-being

• BenefitPlus
• Healthcare (check-ups/annual programs)
• Multisport card
• Travel card "električenka"
• Supplementary pension saving
• Sick days

Family

• Marriage allowance
• Childbirth allowance
• Parental contribution
• ESET family events (Family day, St.Nicholas)

Office

• Refreshments in the office (fruits, coffee, soft drinks)
• Let´s get together breakfast
• Activity room, quiet room
• ESET events (Žranica, Christmas party..), teambuildings

Other

• Loyalty allowance
• Loyalty extra days off
• Loyalty cake
• Loyalty glass award
• Refer a friend
• Christmas presents
• Discounts from external providers

Primary location

Additional locations

Time type