Primal Wear

Primal Wear, founded in 1992, has emerged as the leading designer and manufacturer of premier cycling apparel for teams, clubs and events around the world. Primal is committed to the progression of cycling for all abilities and dedicated to promoting and sponsoring events that benefit people’s lives.

Our mission is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community, and advocacy.

We believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health.

Based in Denver, Colorado, Primal is the most trusted name in cycling apparel. At our heart, we are road racers, mountain bikers, weekend warriors, artists and business people who have found a way to combine our talents to produce a product known and respected worldwide as the best cycling apparel on the market. Cycling is a passion for every one of us and this passion is reflected in the products we design and produce, as well as the high level of customer service we provide.

Primal is one of the friendliest companies in the cycling industry, dedicated to providing cyclists with an excellent experience so the only thing they have to worry about is when they can get out for the next ride. As cyclists ourselves, we understand the needs of our customers and constantly strive to ensure that those needs are met. At Primal, we are committed to improving the sport we love through the products we make.