Jobs Companies Piramal Pharma Manager - Business Analytics

About this Manager - Business Analytics role at Piramal Pharma

Piramal Pharma · Onsite · Mumbai, MH

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Job Description

Manager - Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiates
for the Ecommerce vertical of the business.
  • Develop and execute data-driven performance marketing strategies to drive customer acquisition,retention, and revenue growth

  • Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces 

  • Assess current practices and enhance to improve efficiency

  • Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieveperformance KPIs

  • Measure ROI of online marketing campaigns 

  • Monitor budget distribution and performance of ad campaigns

  • Establish new data gathering and analysis techniques within the organization

  • Drive data based decision making by providing actionable insights from customer behaviour and buyingpatterns and engagement across various touch points

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About Piramal Pharma

Piramal Pharma Limited, offers a portfolio of differentiated products and services through its 17 global development and manufacturing facilities and a global distribution network in over 100 countries. PPL includes Piramal Pharma Solutions (PPS), an integrated Contract Development and Manufacturing Organization; Piramal Critical Care (PCC), a Complex Hospital Generics business; and the India Consumer Healthcare business, selling over-the- counter products. In addition, one of PPL’s associate companies, AbbVie Therapeutics India Private Limited is a JV with AbbVie Inc. and has emerged as one of the market leaders in the ophthalmology therapy area. Further, PPL has a minority investment in Ya

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