About this Account Manager- The Outstanding Speakers Bureau (TOSB), India role at Burson
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson India is looking to hire a Account Manager in Mumbai location for TOSB (The Outstanding Speakers Bureau) team. As a Marketing/Social Media Account Manager at Burson, you will be required to take responsibility and own client/speaker relationships, including playing a leading role in developing effective marketing programs for Burson. The Account Manager will be responsible for social media execution and management, advanced influencer / bloggers/speaker outreach, and play a role in new business development.
TOSB is India’s leading resource of Indian and international speakers, influencers, thought leaders, and mentors. We work with a wide network of experts to bring their cutting-edge insights and power of influence to our clients for inspiration, growth and impact. We are a unit of Burson Genesis.
What you'll do:
Client Service:
- Ability to draft high quality and complex materials with minimal assistance.
- Develops and reviews materials (e.g., social media posts, creatives) and ensures Burson quality standards are upheld.
- Drafts materials on complex issues (e.g., blog posts)
- Drafts Case Studies
- Develops strong rapport with influencers/bloggers and identifies news angles and opportunities to meet their needs.
- Keeps abreast of the latest developments in social media and leverages social media to develop integrated client campaigns.
- Online Media monitoring for crisis and issues clients
Business Development:
- Be an active listener during client meetings. Every client meeting can lead to opportunities to grow existing relationships.
- Stay updated on social media and other channels for opportunities and convey them to the senior team members for possible new business opportunities.
- Assist the senior members in developing case studies and new business proposals.
Talent Management:
- Coach and mentor junior team members and help them grow within the organization and are able to add value to the client and the team.
- Create an inclusive and welcoming environment that engages all individuals without bias and demonstrate flexibility in a changing work environment.
- Provide on the job training to new team members on day-to-day tasks, delegate tasks to junior team members with clarity and oversee quality implementation within specified timelines.
- Provide continuous constructive feedback, keep immediate superiors briefed on team member performance ensuring recognition of good performance and resolution of concerns in a timely manner.
Financial Management:
- Ensure all marketing activities are properly documented and budget and status reports are submitted.
- Follow agency procedures for client budgets, budget tracking, contract approval and billing rates and allocate resources for agency profitability.
- Manage vendor relationships, costs, and invoicing.
Agency Responsibilities:
- Use Burson’s intranet and resources; keep your profile updated.
- Adhere to Burson’s confidentiality and disclosure agreements and code of ethics/conduct.
Experience that contributes to success:
- Graduate with 4 - 5 years of work experience and have a good background in marketing,client servicing, operations and sales. Any experience working in a Speaker Bureau will be a plus.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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