UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team.
WHAT YOU WILL DO
Strategic Ownership
Own the full creative strategy for assigned Games/Apps, defining the creative vision, north star, and long-term direction.
Align UA, Product, and Creative teams around shared performance goals.
Playtest, Research & Strategic Planning
Lead structured playtests to define USP, audience psychology, and creative opportunities.
Build a continuous trend-scanning and competitive research system across GEOs.
Turn insights into strategic bets and create frameworks (angle maps, messaging pillars, component systems) that guide production.
AI, Tools & Knowledge Systems
Evaluate and adopt AI tools that improve research, insight generation, and creative exploration.
Design AI-assisted workflows to accelerate strategy and production.
Build and maintain creative knowledge systems (angle libraries, trend hubs, best practices).
Planning, Prioritization & Creative Ops
Lead quarterly/monthly/weekly planning and set strategic priorities.
Balance rapid performance needs with long-term creative direction.
Maintain clear roadmaps, decision logs, and strategic documentation.
Performance Intelligence
Analyze creative performance (CTR, CVR, IPM, CPI, ROAS) to identify root causes and patterns.
Drive data-backed decisions and establish weekly learning/testing cadences.
Cross-Functional Leadership
Act as the strategic bridge across UA, Creative Production, Product, and key stakeholders.
Lead alignment meetings and ensure fast, clear cross-team coordination.
QUALIFICATIONS
4+ years in Creative Strategy, UA Creative, Product Marketing, or similar creative strategist roles.
Strong ability to turn product, data, and market insights into clear creative direction.
Excellent at creative project management ability, able to plan timelines, align resources, and guide multi-format creative initiatives from concept → execution → learning.
Strong understanding of performance marketing metrics (CTR, CVR, IPM, CPI, ROAS signals) and how they influence creative decisions.
Highly skilled with creative research & analytics tools, ad libraries, market research platforms, and modern AI workflows.
Strong experience coordinating with Designers, Motion Artists, and Playable Devs, ensuring strategic clarity and execution quality.
Ability to manage multiple creative projects in parallel while maintaining high standards of strategy and communication.
Deep understanding of creative trends, audience behavior, and mobile gaming/app market benchmarks.
Excellent written and verbal communication, with the ability to align stakeholders and influence decisions.
DEVICE QUALIFICATION
PC or Macbook provided by the company.
WHAT WE OFFER
* Competitive salary, 100% salary during probation
* Performance bonus with 30% of company profit shared with no cap
* Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
* Minimum 12 days paid annual leave + 10 days paid sick leave.
* 12 days working from home per year
* Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
* Free daily lunch with 10+ menu options.
* Free daily F&B: Snacks, juice, beverage, tea-time
* Monthly/Bi-monthly team activity allowance
* Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
* Sponsored sports activities: badminton, soccer, ...
* Sponsored overseas conferences and industry events for all levels.
* Modern equipments/AI tool provided.
How To Apply?
