Brief Overview 

As a Senior Product Marketing Manager, you will play a key role in driving commercialization of Amwell’s solutions. This role focuses on executing high-impact go-to-market initiatives, enabling enterprise sales teams, supporting strategic deals and RFP responses, and translating complex product capabilities into differentiated, outcome-driven messaging.

This role is ideal for an experienced product marketer who can operate independently, thrive in a fast-paced environment, and partner closely with Product, Sales, and Marketing leaders to deliver measurable commercial impact.

Core Responsibilities 

Commercial Leadership

· Develop and refine platform positioning that differentiates solutions in the payer market

· Define go-to-market strategy including target segments, launch sequencing, and success metrics

· Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success

· Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment

· Develop thought leadership for payer market trends

· Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization.

Sales, RFP & Field Enablement

· Develop launch messaging, sales tools, and enablement materials aligned with established positioning

· Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning

· Develop executive-ready materials for strategic opportunities and client presentations

· Maintain reusable messaging frameworks that accelerate RFP response development

· Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value to their employer group customers

· Incorporate field feedback to continuously improve sales tools and messaging

· Track and analyze launch and enablement performance to continuously improve commercialization outcomes.

Messaging & Competitive Intelligence

· Translate complex product and clinical capabilities into clear, outcome-driven messaging

· Maintain and evolve competitive battlecards and positioning guidance

· Monitor payer and digital health market trends and synthesize insights that inform messaging and field enablement

· Cross-Functional Collaboration

· Partner with Product teams to understand roadmap priorities and upcoming launches

· Collaborate with Performance Marketing to ensure campaign messaging aligns with payer positioning

· Work with Customer Success and clinical teams to develop proof points and outcomes-driven narratives

· Coordinate with Sales Enablement to support internal training and field readiness

Qualifications

• 8+ years of product marketing or related B2B marketing experience

• Deep fluency in healthcare IT, digital health, or payer markets

• Demonstrated experience supporting enterprise sales organizations and complex deal cycles

• Proven ability to translate technical capabilities into clear buyer value

• Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments

• Strong cross-functional leadership and project management skills • Excellent written and verbal communication skills

What Success Looks Like

• High-impact launches executed with strong field adoption

• Sales teams equipped with differentiated messaging and materials

• RFP responses supported with consistent, compelling positioning

• Employer-facing enablement materials effectively used by health plan clients

• Competitive insights regularly refreshed and actionable

Do Well. Live Well. At Amwell. 

Driven by our mission and values, we foster a workplace where Delivering Awesome, being Customer First and operating as One Team aren’t just aspirations – they are how we work, every day.  

Our people are our greatest asset. We strive to empower their growth and development not only as Amwellians but as individuals, through generous total rewards packages, a virtual-first work environment, work-life flexibility, including Summer Fridays and designated Mental Health Days, as well as opportunities to stretch and learn – to name a few. It’s our people who truly differentiate us. Ask anyone and they’ll tell you – you’ll never work with more passionate, more driven and more caring team members.    

We champion a culture of respect and inclusion, accountability and integrity, innovation and collaboration. At Amwell, you’ll do the most meaningful work of your career—improving healthcare for millions, growing alongside incredible teammates, and being valued for who you are.  

Benefits 

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Paid Parental Leave (Maternity and Paternity leave)
• Employee Stock Purchase Program
• Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance 

Salaried, Exempt Roles

The typical base salary range for this position is $136,170 - $166,430.  The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors.  In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may be offered as part of the compensation package dependent on the role. Some roles may be commission based, in which case the total compensation will be based on a commission and the above range may not be an accurate representation of total compensation.

Further, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed.

Identity Verification Notice

As part of Amwell's commitment to maintaining a secure and trusted hiring process, candidates for this role are required to complete an identity verification step through Greenhouse Identity Verification powered by CLEAR during the interview process. 

Identity verification is used solely to confirm a candidate's identity and help prevent fraud and impersonation within the hiring process. It is not a background check and does not independently determine hiring decisions. 

Because this role has been designated as requiring identity verification, completion of the verification process is a condition of continuing in the recruitment process. Candidates who do not complete the identity verification process will not be eligible to advance to subsequent stages of consideration for this role. 

Personal information collected as part of the identity verification process will be handled in accordance with applicable privacy laws and Amwell's Applicant Privacy Notice. 

https://business.amwell.com/company/privacy-notice-US-applicants