Role Overview:

The Specialist, Digital Solutions leads the technical business analysis and solution requirements function for personalization use cases. This role translates journey and business requirements into detailed data, trigger, integration, QA, and delivery requirements needed to enable activation. Working across portfolios, the role confirms data availability, identifies technical gaps, coordinates with partner teams, and ensures use cases are fully enabled and launch-ready. Reporting to the Director, Marketing Technology Solution Design & Enablement, the Specialist leads or coordinates resources responsible for solution requirements, data validation, integration readiness, and QA support.

Why This Role Matters:

This role ensures personalization work is technically grounded before it reaches activation. It reduces delivery risk by making sure data, triggers, integrations, and QA requirements are understood, validated, and ready.

Position Responsibilities:

Technical Requirements and Solution Readiness

• Translate business and journey requirements into technical and operational requirements.
• Define data needs, trigger logic, eligibility rules, suppression requirements, integration needs, and QA expectations.
• Confirm data availability and identify gaps that may impact delivery. Partner with technical teams to resolve missing attributes, triggers, integrations, or data flow issues.

Delivery Coordination

• Coordinate across data, technology, activation, measurement, and business teams to support use case readiness.
• Build workback plans for technical dependencies and validation steps.
• Track risks, blockers, and open decisions related to technical enablement.
• Ensure requirements are clear before use cases move into build.

QA and Governance

• Establish QA plans for data flows, audience logic, triggers, integrations, and measurement setup.
• Support testing and launch readiness reviews.
• Troubleshoot issues during build, QA, launch, and early post-launch monitoring.
• Improve standards, documentation, and repeatable solution patterns.

Required Qualifications:

• 5+ years of experience in business analysis, marketing technology, solution enablement, data enablement, personalization, or technical delivery.
• Strong understanding of customer data, audience logic, campaign triggers, integrations, QA, and activation workflows.
• Experience translating business requirements into technical requirements.
• University or college degree in marketing, communications, business, or a related field of study
• Strong analytical, documentation, and problem-solving skills.
• Ability to coordinate across technical and non-technical stakeholders.

When you join our team:

• We’ll empower you to learn and grow the career you want 
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words 
• As part of our global team, we’ll support you in shaping the future you want to see

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.