Senior Sales Manager, Walmart

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is looking for a Senior Sales Manager, Walmart to join our Sales Team and help drive the growth and execution of the Walmart business. This role will partner closely with the Senior Director of Sales to manage the day-to-day Walmart business, identify opportunities for growth, and ensure strong execution across assortment, launches, promotions, inventory, digital, and in-store initiatives.

The ideal candidate brings strong Walmart experience, understands how to navigate Walmart’s systems and ways of working, and can translate retailer data and insights into actionable recommendations. This person will be highly analytical, detail-oriented, commercially minded, and comfortable working cross-functionally in a fast-paced environment.

Responsibilities to include:

• Partner with the Senior Director of Sales to manage and grow the Walmart business, supporting day-to-day account strategy and execution
• Develop Walmart-specific reporting and deliver actionable insights related to sales, share, competition, inventory, assortment, and retailer P&L
• Leverage Walmart tools and data, including Retail Link and Scintilla, to identify trends, opportunities, and risks
• Manage the Walmart item pipeline, ensuring new items, distribution expansions, modular changes, swaps, and deletions are communicated across Sales, Planning, Marketing, and Operations
• Partner closely with Operations and Planning on Walmart inventory, replenishment, forecasts, ship dates, pricing changes, and other account needs
• Own Walmart new item setup and execution, ensuring all requirements are completed for successful omnichannel launches
• Support Walmart modular planning and execution, including assortment changes, new item launches, and resets
• Partner with the Digital Team to ensure Walmart.com PDPs are accurate, optimized, and up to date while monitoring the competitive landscape
• Lead Walmart ISM and display planning and execution, coordinating across Walmart, external vendors, and internal Design and Marketing teams
• Support annual Walmart planning and negotiation processes, including assortment, promotional, and growth initiatives
• Partner with Sales leadership to develop weekly executive-level Walmart business recaps, highlighting performance, opportunities, risks, and key actions
• Build strong cross-functional relationships to ensure Walmart priorities are executed effectively across the organization

What You Will Need

• Bachelor’s Degree in Business, Marketing, or related field preferred
• 4+ years of sales or account management experience within CPG, with direct Walmart experience
• Strong understanding of the Walmart business, including assortment, modulars, item setup, promotions, inventory, and omnichannel execution
• Experience with Walmart Retail Link and Scintilla; familiarity with Walmart item setup and related systems preferred
• Strong analytical skills with the ability to translate retailer and syndicated data into actionable business recommendations
• Experience partnering cross-functionally with Sales Planning, Demand Planning, Operations, Marketing, and Digital teams
• Proficient in Microsoft Excel and PowerPoint
• Ability to thrive in a fast-paced environment where requirements and priorities frequently change
• Excellent written and verbal communication skills
• Strong organizational and multitasking skills with high attention to detail
• Self-starter with the ability to work independently while collaborating effectively across teams

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Sales Manager, Walmart, you will work closely with Sales Planning, Demand Planning, Operations, Marketing, Digital, and Finance, as well as external Walmart partners.

Our Ways of Working

This role will be remote based in Bentonville, AR with travel to Miami.

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:
• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.