Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Paid Social - Performance Video Editor (Freelance) to join our team, we're looking for a freelance video editor who understands that a strong ad needs to do more than look polished. It needs to stop the scroll, hold attention, communicate the idea quickly, and drive action. You'll primarily be editing performance-focused video ads for Meta and TikTok using raw footage, UGC, product footage, scripts, voiceovers, and creative references we provide. We're looking for someone with strong creative judgment who can take those inputs, identify the strongest moments, and turn them into ready-to-test ads without needing every edit mapped out frame by frame. You should understand performance creative and DTC advertising, not just video editing. The Paid Social - Performance Video Editor (Freelance) will thrive in a dynamic, fast-paced, and entrepreneurial environment.

Responsibilities to include

• Edit short-form paid social ads for Meta and TikTok
• Create UGC-style, creator-led, product demo, testimonial, and benefit-driven ads
• Turn raw footage, scripts, voiceovers, and creative briefs into polished, conversion-focused ads
• Develop creative variations of winning ads for continued testing
• Test different hooks, openings, pacing, captions, visuals, structures, and CTAs
• Use b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to improve retention
• Adapt creative based on performance feedback and learnings
• Create platform-native ads that feel organic while still being built to convert
• Support additional projects and responsibilities as business needs and priorities evolve

What You Will Need

You should have experience editing direct-response or e-commerce ads and understand what makes paid social creative perform.

That means having a strong instinct for:

• Hooks and the first 1-3 seconds of an ad
• Fast, intentional pacing
• Retention, hold rate, and watch time
• Visual pattern interrupts
• On-screen text, captions, graphics, and b-roll
• Making footage feel native to Meta and TikTok
• Clearly communicating product benefits
• Building credibility, desire, and social proof
• Editing toward conversion, not just aesthetics
• Creative testing and iteration
• Knowing when to simplify, cut, reorder, or restructure footage to make the ad stronger

Ideal Experience:

• Meta/Facebook and TikTok ad creative
• Paid social and performance creative
• E-commerce or DTC brands
• UGC and short-form social video ads
• Direct-response advertising
• Creative testing and iteration
• Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar
• Experience using AI tools as part of your editing workflow is a plus

Who You Will Work With

Frida is an organization that values collaboration and community. As the Paid Social - Performance Video Editor (Freelance), you will work closely with our paid social and creative teams.

Our Ways of Working

The role is fully remote, with some overlap required during ET business hours, approximately 9am to 6pm ET.

This is freelance, ongoing work and can be structured hourly or per project depending on fit. We’re looking for someone we can build a long-term relationship with and consistently send footage, concepts, and creative briefs to as new ads need to be produced, tested, and iterated.

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

Robust health benefits including:

• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.