About the job

• Taiwan General Medicines (GenMed) is entering a new era of Innovation

• We are launching 2 new Specialty Cardiovascular, with Best-in-Class and First-in-Class potential in the therapeutic areas of HCM, FCS and SHTG/SGTC

• We are seeking leading industry Talents to make a global-best launch of the Innovative portfolio, grow with the brands and organization, delivering profound value and impact to Taiwan patients and market

• The successful candidate would assume Brand ownership, expected to immediately lead the product launch into 2027 and beyond

• Lead end to end Brand strategic planning, campaign execution, investment, budget and performance management

• Lead Brand teams, upholding seamless collaboration across marketing, medical, market access, sales force, KAM, GTMC (commercial excellence), EBI, Finance, Supply, Regulatory and key functions

• Build up and maintain effective partnerships with external stakeholders, KOLs, KDMs, medical societies, government bodies, and experts

Key Accountabilities

• Brand vision, strategic priorities, Campaign design and execution

• Brand strategic planning including annual brand plans, and 3-5 years long-range plans

• Brand Performance management by effective annual OKR and sales objectives, quarterly and monthly phasing, aligning with sales target setting, financial and supply forecasting, under close monitoring of achievement/growth impact, against market/competition

• Campaign-anchored Customer (omnichannel) engagement strategy including Customer segmentation (potential, adoption ladder) and targeting, Channels (field force, events, public and digital channels) deployment and Content activation

• Lead New Product Launch end-to-end panning and execution, securing best-in-class launch process, capabilities, and impact

• Lead Marketing and Medical-driven initiatives including Medical Societies collaborations, international KOL and congresses, lecture tours, symposiums and other strategic initiatives; while Orchestrate Commercial-driven execution; all fully in line with Brand priorities; working seamlessly with Sales Force, Medical, KAM, Medical Access

• Brand Content strategy reflecting Brand vision, narrative (storyline), and key messages, through effective promotional materials (design, approvals, dissemination)

• Brand Pricing strategy and central management, at reimbursement, hospital and cross-channel levels, in collaboration with Market Access, KAM, and Commercial teams

• Brand Budget (A&P) management including effective resource allocation, with concrete investment objectives, measurable KPI, and impact monitoring

• Build up and maintain effective Partnerships with External Stakeholders, KOLs, KDMs, medical societies, government bodies, and experts

• Sales Force Capabilities upskilling by regular trainings, POA, certification

• Build up and maintain effective partnerships with external stakeholders, KOLs, KDMs, medical societies, government bodies, and experts

• Market, Policy and Competition Insights, integrating industry and media news, market research, in-field and ross-team feedback, anticipating and looping back to Brand strategic and executional decision-making

• Regular, proactive Field Visits, keeping in touch with market, competition, customers and field force teams

• Ensure day-to-day Operational management of the portfolio e.g., customer complaints and enquiries, pricing and packaging changes and supply of sample packs

• Take up other Duties as assigned by Management

• Fully uphold company EBI compliance standards in all tasks, operations and deliverables

About you

Education

• BSc or above

Experience & Knowledge

• 5+ years Pharma Marketing experience, with new launch as major plus, sales/commercial as plus, and Cardiovascular/Chronic Disease experience as plus

Core Competencies/Skills

• Strategic, big picture, Brand Owner mindset

• Growth mindset, strong Learning agility

• Impact-oriented, relentless in driving desired Results

• Customer-centric, Value-creating, Pragmatic approach

• Superb Interpersonal, Communication skills

• Leadership of diverse, high-performing teams, team player

• Self-starter, Entrepreneurial spirit

• High sense of Accountability

• English and Chinese Mandarin fluency

Why choose us? 

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Our Values

• Aim Higher: Focus on what matters, set high standards and move with urgency to deliver at speed. Learn from setbacks to achieve tomorrow’s breakthroughs.

• Act for Patients: Improving patients’ lives drives everything we do, every day. We aim for simplicity and partner with others to go faster and further for patients. We eliminate barriers to access.

• Be Bold: Take thoughtful risks, seize opportunities and think beyond what’s possible to accelerate our science and drive compelling growth.

• Lead Together: Build trust and collaborate openly on our shared goals, celebrate collective wins and foster a sense of belonging.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!