What is the opportunity?

RBC Enterprise Social Media is our center of excellence — the place where social strategy is conceived, built, and scaled across one of Canada's most recognized brands. We're looking for an experienced Senior Manager, Social Content & Communities to lead how RBC Direct Investing shows up across social: turning complex investing concepts into content people actually want to engage with, and building communities where investors feel heard. This is a role for someone who lives at the intersection of content, community, and compliance. You'll own organic social content and community building end-to-end for this exciting portfolio, shaping how we bring our value proposition to life.

What will you do?

• Own the organic social strategy across all key channels like, LinkedIn, Meta, TikTok, X, Reddit, and emerging platforms — from planning through execution.
• Translate complex financial and investment concepts into accessible, platform-first content, and manage digital communities within strict regulatory and compliance frameworks.
• Turn dense investing topics, market updates, trading tools, and educational resources into human-centric visual and written content.
• Develop, plan, and execute direct investing content across platforms in close partnership with the creative team and agency partners.
• Oversee day-to-day engagement, comment moderation, and active community building across Reddit and other applicable social channels — turning audiences into invested communities.
• Build strong, trusted relationships with internal stakeholders, media agencies, and platform partners.
• Partner with the customer contact center, business operations, and service teams to route and resolve client and community inquiries and platform feedback originating on social media.
• Ensure all copy, creative assets, disclosures, and community responses strictly adhere to financial industry regulations, brand guidelines, and risk standards.
• Define KPIs and track channel metrics — reach, engagement, conversion, and share of voice.
• Deliver recurring ROI reports to leadership and partner teams that turn data into clear recommendations.
• Build an always-on content strategy that drives awareness and consideration, leveraging creators and platform-native formats.
• Manage monthly budget tracking, campaign performance reporting, and quarterly business reviews with platform and agency partners.

What do you need to succeed?

Must-have

• University bachelor's degree; 7+ years of experience in content strategy and execution (client-side or agency), with proven success managing large-scale budgets, multiple business partners, and agencies; investing content planning as asset.
• 3+ years of direct supervisory experience mentoring and managing reports.
• Knowledge of Facebook Ads Manager, TikTok Ads, Reddit, Snapchat, Pinterest, LinkedIn Ads, and third-party planning and analytics tools.
• Polished presentation skills — comfortable presenting strategy, performance, and recommendations to senior leaders.

What’s in it for you?

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable:

• Leaders who support your development through coaching and managing opportunities
• A world-class training program in financial services
• Flexible work/life balance options
• Opportunities to take on progressively greater accountabilities    
• Opportunities to build close relationships with stakeholders and business partners

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Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.