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Overview 

BMO is seeking a Senior Manager for the Digital Acquisition team to drive AI Search and SEO initiatives, across the organization. 

You will lead the expansion of our AI Search capabilities by building new processes and practices across collaborative partnerships in Brand, Communications, Digital PR, and our business partners. 

You’ll work at the frontier of AI-driven search, focused on expanding brand positioning and reputation management within AI platforms, scaling our AI & SEO data capabilities, and developing AI-focused affiliate programs in partnership with performance marketing teams. This role will play a critical part in scaling our AI search function across the organization. 

Responsibilities 

• Evolve digital PR, expert reviews, thought leadership, and influencer marketing into a GEO optimized practice 

• Evolve GEO operating model to ensure communications strategies are fully integrated; collaborating closely with Brand, Communications and business priorities  

• Partner closely with Social and Influencer Marketing teams to develop creator, influencer, ratings & reviews, and content strategies that build consumer trust, category authority, and AI-powered discoverability. 

• Measure GEO & Earned Authority Performance; Create and maintain a GEO measurement framework, including sentiment, share of voice, source authority for affiliate opportunities, AI citations, content freshness, risk indicators, and brand mentions. 

Qualifications 

• Experience: 8+ years in SEO/GEO strategy and AI search visibility, PR, media relations, digital PR, influencer marketing, or closely related fields. 

• Technical & Analytical Capability: Demonstrate experience working with SEO, search insights, audience intelligence, GEO platforms, media monitoring, social listening, PR measurement, and AI tools to inform communications strategies and performance. 

• Crisis & Reputation Experience supporting issue management, crisis communications, and reputational risk in complex and/or regulated environment

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.