Position Summary

Role and Responsibilities

• Work closely with business leaders and product managers to develop regional marketing strategy that aligns with global marketing directions and brand guidelines
• Provide strategic guidance and support subsidiaries in adapting global direction into localised marketing plan
• Create compelling marketing materials such as digital assets, brochures, flyers, use cases etc, adhering to Samsung’s brand guidelines (More focus will be on B2B)
• Lead planning and execution for regional partner conferences and industry events
• Collaborate with cross-functional teams to develop multi touch point marketing campaigns that drive awareness, lead generation and partner engagement (including online and offline)
• Own and manage SEAO AC (Air Con) marketing budget and project procurement process
• Liaise closely with Suwon office to ensure that all marketing assets created are cascaded down to subsidiaries for localization and implementation
• Consolidate all Suwon office and SEAO office developed AC marketing assets and maintain an up-to-date library to easy access
• Stay updated on competitors’ marketing activities and conduct regular analysis and reviewing brand, competition and trends to enhance brand equity
• Track the performance of marketing campaigns and share best practices with the subsidiaries
• Continuously explore new marketing techniques and technologies to stay ahead in the competitive B2C & B2B landscape
• Management of external vendors, e.g. creative agencies, vendors

Skills and Qualifications

• Bachelor degree in Marketing, Business Administration or a related field

• Minimum 8 years’ experience in marketing in either B2C or B2B markets. Experience in both is a plus
• Experienced in performance marketing, including paid digital campaigns, social media advertising and marketplace/e-commerce optimisation
• Excellent communication skills to collaborate with cross-functional teams and external vendors. Experience in vendor management is a plus
• Creative thinking abilities to develop innovative marketing campaigns
• Basic graphic design skills (e.g., Canva, Adobe Express, or similar) to create simple, on-brand visuals for LinkedIn and other social content
• Understanding of branding principles and ability to adhere to brand guidelines
• Ability to manage budgets and track campaign performance metrics
• Strong interpersonal skills and ability to establish strong relationships with local sales organizations and stakeholders
• Agility and resilience to navigate and influence within a Samsung matrix environment at a local, regional and global level
• Excellent verbal and written communication skills in English
• Occasional travel within Southeast Asia & Oceania and to Suwon office in South Korea

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