Position Summary

Role and Responsibilities

1. Marketing Strategy & Execution

• Develop and execute the Integrated B2B regional marketing strategy and annual plan, aligned with business priorities, sales objectives and revenue growth.
• Plan and deliver integrated marketing activities, including customer events, executive engagements, digital campaigns and lead-generation initiatives.
• Work closely with Vertical Business Development representatives and local sales teams to translate business and customer priorities into targeted marketing programs.

2. Content, Market Intelligence & Sales Enablement

• Develop relevant B2B marketing and sales-enablement content, including presentations, case studies, customer references, sales materials and campaign assets.
• Conduct and consolidate market, customer and competitor intelligence to identify trends, opportunities and evolving customer needs.
• Monitor industry trends, emerging technologies and competitor activities to continuously strengthen our B2B positioning and marketing approach.

3. Regional Governance & Subsidiary Support

• Drive alignment with subsidiaries across the region, providing guidance and ensuring consistency with regional Integrated B2B priorities.
• Review subsidiaries' marketing activities, consolidate key achievements and results, and provide regular executive-level reporting.
• Manage required Samsung internal processes and governance to enable effective and timely execution of Integrated B2B marketing activities.

4. Budget, Agencies & Performance

• Own and manage the regional Integrated B2B marketing budget, ensuring effective allocation of resources against business priorities.
• Lead the selection, bidding and management of external agencies and partners, ensuring quality, cost effectiveness and timely execution.
• Define, track and report marketing performance and ROI, including lead generation, customer engagement, pipeline contribution and other relevant business KPIs.

Skills and Qualifications

• Degree in Marketing, Business, Communications or a related field.
• Minimum 8 years of B2B marketing experience, ideally in a regional role.
• Strong understanding of B2B marketing, across both digital and offline channels.
• Self-motivated, hands-on and solution-oriented, with a strong “can-do” attitude.
• Able to work in a fast-paced environment, manage complex processes and support demanding business requirements.
• Strong communication and stakeholder management skills, working effectively with sales teams, customers, partners and agencies.
• Good analytical and problem-solving skills, with the ability to translate data and insights into actions.
• Proficient in Microsoft Word, Excel, PowerPoint and Salesforce (SFDC).
• Familiar with key B2B marketing platforms and tools, including LinkedIn, Google and Account-Based Marketing (ABM) solutions.
• Willing and able to travel regionally as required.

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