Job Description:

Business Overview

The Marketing Division leads branding, brand asset creation, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

Department Overview

Creative Design Strategy Department is responsible for Rakuten Group's overall brand strategy. Design-focused organization, Rakuten Design Lab is established under this department.

Design Lab is responsible for graphic & web design creative lead / art direction within branding and communication.

With the expansion of the entire Rakuten group including global services, the importance of branding is increasing. You will cooperate with Chief Creative Director Mr. Kashiwa Sato, top management executives, external ad agencies, and domestic/international group departments marketing leads.

Introduction of Rakuten Design Lab

https://global.rakuten.com/corp/careers/topics/creative2/

Instagram of Rakuten Design Lab

https://www.instagram.com/rakuten_design_lab/

Interview of Chief Creative Director Kashiwa Sato

https://global.rakuten.com/corp/careers/creative/

Design Awards Rakuten Received

https://www.rakuten.design/en/award/

Rakuten Mini / Good Design Award 2021 Winner

https://www.g-mark.org/award/describe/51868

Rakuten Font / iF Design Award 2021 – Communication Design Winner

https://ifworlddesignguide.com/entry/298336-rakuten-font-family

Rakuten Mini / Red Dot Award Product Design 2021 Winner

https://www.red-dot.org/project/rakuten-mini-49526

Why We Hire

Art director / Graphic Designer for Rakuten Design Lab. Work directly under Mr. Sato Kashiwa to variety of design projects to increase the brand value of the Rakuten Group.

Since Rakuten’s business is getting more complex, expansion of Design Lab scope is necessary.

Position Details

- Lead the group’s design through design related to the group’s branding, as well as design production and support for each of the group’s services.

- Creative direction / art direction to various kind of specialist & creator.

- Planning and promotion of creative design strategies.

- Setting, operation, and teaching of design guidelines

Rakuten Design Lab oversees design across the whole group and do not belong to any business units or services. You will be doing designs with group branding and new services / prioritized services.

Team member will be mainly speaking Japanese, but you will need your English skills when you are assigned to overseas businesses.

Mandatory Qualifications:

- At least 5 years' work experience in graphic design / web design (Regardless of business company, agency, production company, freelancer)

- Coordinate with top management, colleague, external agencies, and other departments, not only have creative skills but also communication skills from a business perspective

- Good organization skill, branding/ad graphic design and CI/VI design skill

- Skills that can explain your design logically.

- Skills to be flexible in responding to new processes, ideas, and speedy changes.

- Have business level or advanced Japanese language ability

Desired Qualifications:

- Art direction of Web and applications, UI design, knowledge

- Leadership ability where you will be able to proactively solve issues and lead projects to the end keeping good motivation

- Extensive experience of creative direction in global environment

- Planning and promotion of communication strategy beyond art direction

- Experience of defining design strategy and framework from scratch

- Native level or advanced business English ability (Web conferences with overseas subsidiaries, and the need to be able to lead meetings in English)

- UX design experience & knowledge (Persona, customer journey, user test, prototyping)

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