Proven experience managing social content ecosystems, including content planning, UGC, community engagement, and issue escalation, with a clear understanding of platform dynamics and audience behavior.

Ability to track, analyze, and optimize campaign performance (e.g., ROI, engagement, conversion), using data to refine activations, improve effectiveness, and inform future planning.

Ability to plan and execute multi-channel activations (including experiential, sampling, and digital), effectively collaborating with and influencing key stakeholders and partners to deliver high-quality, impactful, and locally relevant campaigns aligned with brand and regional priorities.

Experience leading in fast-paced, complex, and ambiguous environments, demonstrating sound judgment and the confidence to challenge the status quo and drive change.

Demonstrates strong relational intelligence and ability to inspire diverse stakeholders, influence without authority, and hold others accountable to deliver aligned outcomes.