1. Sales Operations & Process Management 

• Lead end-to-end sales operations initiatives to drive operational efficiency and enhance sales capabilities.

• Design, implement, and continuously improve sales operations processes, best practices, standards, and workflows.

• Ensure adherence to internal sales operations standards, policies, and regional requirements.

• Lead process improvement projects to streamline sales operations, improve productivity, and reduce business risks.

• Manage sales operations administration, including sales commissions, onboarding, and related operational processes.

• Collaborate with cross-functional teams to identify operational gaps and implement effective solutions.

2. Sales Planning & Reporting 

• Lead weekly and monthly sales planning activities, including forecasting revenue, sales performance, and key FMCG categories and SKUs.

• Lead weekly and monthly sales reporting on key business metrics, including sales productivity, revenue by province, and customer acquisition.

• Develop and provide relevant reports and performance metrics to Area Sales Managers to support performance improvement.

• Analyse sales trends and business performance to identify opportunities, risks, and areas for improvement.

• Provide actionable insights and recommendations to senior leadership to support strategic business decisions.




3. Performance Monitoring & Analysis 

• Track and analyse sales performance metrics, including call rates, strike rates, revenue breakdown by individual, brand, channel, and other relevant KPIs.

• Conduct regular business reviews on a weekly, monthly, and quarterly basis to evaluate performance and identify improvement opportunities.

• Monitor sales productivity and operational performance across regions and identify key drivers impacting business results.

• Lead large-scale projects and initiatives aimed at improving sales productivity, operational effectiveness, and business performance.

• Translate data and analysis into actionable insights and recommendations for senior leadership and relevant stakeholders.

4. Sales Tools, CRM & Data Management 

• Lead the rollout and implementation of new sales tools and systems, including the Distribution Management System (DMS), across relevant regions.

• Ensure proper system rollout, adoption, user training, and ongoing support for sales teams.

• Monitor system and tool performance, gather user feedback, and identify opportunities for continuous improvement.

• Ensure the accuracy, completeness, and integrity of CRM and sales operations data.

• Conduct regular audits of operational records and systems to ensure data accuracy and support effective sales cycle tracking.

5. Stakeholder & Cross-Functional Collaboration 

• Act as a central point of contact between Sales Operations, Commercial teams, Area Sales Managers, and regional leadership.

• Facilitate regular meetings and business reviews with HODs, business leaders, and sales stakeholders to align business goals, review performance, and address operational challenges.

• Collaborate closely with cross-functional teams to drive process improvements, project rollouts, and sales initiatives.

• Support stakeholders with relevant data, insights, and recommendations to facilitate effective decision-making.

• Bachelor's degree in Business, Operations, or a related field. 

• At least 5 years of experience in a commercial management or sales operations role. 

• Proven track record in sales operations, sales management, and product management.

• Experience in a fast-paced environment with successful project execution. 

• Advanced proficiency in Microsoft Excel and Google Sheets

• Strong background in sales operations and process optimisation, with strong analytical, project management, and cross-functional collaboration skills.