Address:

Develops and executes brand and social media initiatives that strengthen how BMO Insurance shows up across external channels. Brings together brand, content and social media to translate business priorities into relevant, engaging experiences for clients, advisors and external audiences.

Works closely with the Lead, Social Media & Brand and internal business partners to activate BMO Insurance’s brand strategy, develop compelling social and digital content, and ensure consistent application of brand standards across external communications. Uses audience insights, performance analytics and emerging trends to identify opportunities to strengthen brand awareness, engagement and business outcomes.

Key Accountabilities

• Supports the execution of BMO Insurance’s brand and social media strategy, working with internal and external stakeholders to bring business priorities to market.
• Translates business priorities, product initiatives, campaigns and key moments into compelling brand and social content.
• Develops and executes social content across channels including LinkedIn, Instagram, YouTube and emerging platforms.
• Supports the development and execution of the social and content calendar, ensuring content is timely, coordinated and aligned to business priorities.
• Creates and adapts content across formats, including social copy, visual assets, video and other digital content.
• Supports brand activation across BMO Insurance, ensuring external-facing content is consistent, recognizable and aligned with enterprise brand standards.
• Partners with business teams, Marketing, Communications and other stakeholders to identify opportunities to amplify business initiatives, thought leadership, events and key wins.
• Provides brand and social media guidance to internal partners, helping teams translate their objectives into effective external content.
• Works with creative agencies, vendors and internal partners to support the development and delivery of brand and social assets.
• Monitors social media, audience behaviour, competitive activity and emerging trends to identify opportunities for the BMO Insurance brand.
• Uses performance data and analytics to assess content effectiveness and recommends opportunities to improve reach, engagement and audience growth.
• Supports testing and optimization of content, formats and channels based on performance insights.
• Ensures social and external content complies with applicable brand, regulatory, legal and risk requirements.
• Identifies emerging issues, trends and opportunities that could impact brand perception or social performance.
• Supports broader marketing, brand and business initiatives as required.
• Executes work to deliver timely, accurate and high-quality outcomes.
• Works independently across a range of activities while collaborating closely with internal and external partners.
• Takes measured risks while protecting the bank by applying BMO’s Risk Management Framework and operating within applicable policies, standards, procedures, laws and regulations.

Qualifications

• Typically 4–6 years of relevant experience in brand marketing, social media, content marketing, digital marketing or a related field, with a post-secondary degree or equivalent combination of education and experience.
• Strong understanding of brand marketing, social media and content strategy.
• Experience developing and executing social content across major social platforms.
• Experience applying brand standards and visual identity guidelines across marketing and communications.
• Strong writing, editing and storytelling skills, with an ability to translate complex business topics into clear and engaging content.
• Experience working with creative teams, agencies and cross-functional business partners.
• Understanding of social and digital performance metrics and ability to translate data into actionable recommendations.
• Knowledge of current social media trends, platform capabilities and emerging digital behaviours.
• Experience working in a regulated industry or financial services environment is an asset.
• Strong attention to detail and demonstrated ability to manage multiple priorities.
• Verbal and written communication skills: In-depth.
• Collaboration and stakeholder management: In-depth.
• Creative and strategic thinking: In-depth.
• Analytical and problem-solving skills: In-depth.
• Data-driven decision making: In-depth.

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.