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Job Summary

Responsible for supporting in development of media plans, results analysis and account management. The ideal candidate will exhibit resourcefulness, act accountable, and demonstrate initiative.  The Assistant Integrated Strategist is expected to be an active participant in meetings and day-to-day interactions with an increasing level of contribution as the experience builds.

What You’ll Do

40%- Administrative Responsibilities:

• Support and collaborate with strategist and senior strategist across a multitude of client deliverables

  • Support team members in day-to-day campaign planning and account management/stewardship

  • Assist in development of client POV’s

  • Formatting and updating flowcharts and buy authorizations

  • Assist in billing and budget maintenance

  • Assist in reporting/analytics

  • Assist in development of media authorizations

  • Assist in actualizing media plans

  • Perform basic functions in – and develop a foundational understanding of, key planning/analytical tools

    • Assist in developing target profile

    • Any research pertaining to media industry or client specific

    • Pull competitive reporting and assess data

    • Understand and use media management system/billing system

• Pre-planning- Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

• Responsible for digital campaign Implementation

  • Traffic plan assets such as creative and required tracking tags

  • Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency

  • Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues

  • Create campaign post launch information such as screenshots, hyperlinks and placement impression delivery information to demonstrate proof of placement for clients

40% Client Support responsibilities:

• Participate in client meetings, as appropriate

• Participate in brand brainstorming discussions

• Coordinate and manage logistics of vendor and/or client meetings (i.e. secure conference rooms, issue invites and agendas/call-in instructions, ensure participants are up to date)

20% Learning Tools:

• Acquire basic understanding of number relationships, media math and terminology

• Effectively interact with clients and other Horizon departments, i.e. buying, traffic, operations

• Learn HMI process, systems and tools

• Participates in team brainstorms to kick off plan and RFP consideration set development

• Monitor trends, tools, opportunities and applications in digital media environments, and appropriately apply that knowledge

• Meets with subject matter experts from the social, mobile, video, and programmatic teams at frequency and consistency for educational and continued advancement

• Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions

Supervisory Responsibilities

N/A

Knowledge and Skills Required

• Interest in the principles of advertising, marketing and media

• Highly organized and good sense of time management

• Ability to follow-through on tasks and be detail-oriented

• Ability to work as part of a team

• Strong written and verbal communication (ability to effectively and comfortably communicate and interact with clients and vendors)

• Interest and familiarity with digital media

• Excel and PowerPoint experience – with ability to speak about said experience in detail, is ideal

Physical Activity and Work Environment

None

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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