Job Description

Job Summary

The Integrated Strategy Supervisor is a central facet within the combined Brand-Digital Integrated Strategy team. Working under the guidance of the Integrated Brand Group Director, ISS constructs the strategic foundation for media plan development and ensures consistency across all channels. As a key agency contact, he/she maintains strong relationships with clients, partner agencies, media vendors and internal departments. The ISS applies his/her knowledge of industry trends and Horizon’s consumer/channel insight resources to offer the clients fresh thinking. He/she supervises all team projects, ensuring they are completed accurately and on time and reflect both practical and strategic thinking. They will work closely with their team to develop cross-channel strategies, and recommend/activate digital media plans that meet campaign imperatives and client objectives. 
 

Main Duties and Responsibilities

15% - Stewardship & Strategic Leadership

20% - Team Development

30% - Leader campaign execution

35% - Client Relations

• Build and maintain strong relationships with clients and partner agencies at appropriate level, by serving as the key agency contact

• Guide the team in translating client goals into strategic media solutions that grow our client’s brands, and ensure strategic consistency across all elements of plan development and implementation

• Lead research initiatives, identifying tools and resources that will aid in the consumer insight gathering and strategic planning process, including new trends and opportunities within the industry; develop POVs to share with clients and media team

• Share evolving media trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging creative communication channels

• Supervise the development of media briefs and the strategic and tactical execution of all media buys, ensuring all strategic direction and timelines are clearly communicated to the inner-agency teams

• Oversee the accuracy and timeliness of account management and buy maintenance

• Participate in overall client media strategy development in order to deeply understand the role marketplace media plays in larger media objectives

• Work independently to plan key account(s) as necessary

• Seek growth opportunities for clients

• Act as day-to-day liaison between agency and publishers, meeting with sales rep and management to maintain relationships, stay on top of offerings and develop compelling/innovative ideas for clients

• Responsible for ensuring the involvement of subject matter experts throughout the planning process

• Meets with subject matter experts for educational and continued advancement

Supervisory Responsibilities

• Guide team in setting goals and project tasks & timelines, ensuring team members has challenging, level-appropriate projects and opportunities to learn new skills

• Manage performance review of Assistant and Sr./Strategist, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken

• Act as a role model for team

• Provide active leadership in communication optimization strategies, proactively communicating challenges and opportunities

• Explore areas for growth within the team

• Conduct performance reviews for media planning team

Knowledge and Skills Required

• Minimum of 4-7 years of experience developing strategic media recommendations and stewarding media account projects

• Experience utilizing multiple media channels

• Familiarity with marketing principles, analytics and concepts

• Experience with a third party ad server (DART/DFA preferred)

• On top of industry trends

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources

• Prior experience in a Client contact and leadership role

• Strong leadership and supervisory experience in terms of developing media professionals, with ability to manage a team of 1-2 people

• Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients

• Strong writing, presentation and strategic and analytical thinking skills

• Able to work independently and have excellent time management skills

• Problem solver with the ability to develop creative solutions

• Organized, and detail-oriented with strong attention to follow-through

• Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests

• Strong team player

• Interest and familiarity through use of digital media

• Experience w/ excel helpful, but not required

Certificates, licenses and registrations

No requirements for certificates, licenses and registrations

Physical Activity and Work Environment

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.