Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B demand generation engine, with a strong focus on LinkedIn growth, founder-led content, audience engagement, and organic pipeline generation.

This is not a cold outreach or traditional social media management role.

Your job is to turn:

Content → Engagement → Conversations → Qualified Pipeline

You’ll work closely with the founder, who owns sales calls and closing, while you generate attention, build relationships with the right B2B audience, nurture inbound interest, and create a predictable flow of qualified opportunities.

The ideal candidate has personally used LinkedIn and organic content to generate B2B leads and understands that successful inbound marketing is measured by pipeline and revenue opportunities — not simply impressions, followers, or likes.

What You’ll Own

LinkedIn Content & Organic Lead Generation

Own the creation and execution of high-performing LinkedIn content, including:

• Thought-leadership posts
• Founder-led content
• Carousels
• Educational content
• Strong hooks and opening lines
• Conversion-focused posts
• Authority-building content

You’ll:

• Identify topics and angles that resonate with high-intent B2B prospects.
• Translate founder expertise and business insights into compelling content.
• Build and maintain a consistent publishing cadence.
• Test hooks, formats, topics, and messaging.
• Analyze which content attracts the right prospects.
• Optimize content based on engagement quality and pipeline contribution.

Content-to-Pipeline Conversion

Your responsibility doesn’t end when a post is published.

You’ll actively turn engagement signals such as:

• Likes
• Comments
• Profile visits
• Connection requests
• Inbound DMs
• Content interactions

into meaningful B2B conversations.

You’ll:

• Identify high-potential prospects engaging with content.
• Start natural, relationship-driven conversations.
• Avoid generic or overly aggressive sales messaging.
• Understand prospect needs and buying signals.
• Qualify relevant opportunities.
• Move qualified prospects toward conversations with the founder.
• Maintain consistent follow-up without damaging trust.

Audience Engagement & Relationship Building

• Engage consistently with founders, executives, and decision-makers.
• Build relationships with target prospects before they enter a formal sales process.
• Respond thoughtfully to comments and inbound messages.
• Participate in relevant LinkedIn conversations.
• Nurture prospects through value-driven interactions.
• Re-engage warm opportunities when appropriate.
• Build an audience that aligns with the company’s Ideal Customer Profile rather than chasing vanity follower growth.

Inbound Funnel Development

Build and optimize simple, scalable inbound funnels such as:

Content → Engagement → Conversation → Qualified Call

You’ll create and improve:

• Lead magnets
• Content offers
• Nurture sequences
• Conversion paths
• Follow-up workflows
• Simple inbound lead capture systems

Continuously identify where prospects drop off and improve conversion between stages.

Founder-Led Content Strategy

Work directly with the founder to:

• Capture ideas, expertise, opinions, and market insights.
• Turn founder knowledge into compelling LinkedIn content.
• Maintain an authentic and consistent voice.
• Develop recurring content themes and formats.
• Identify topics generating meaningful prospect conversations.
• Connect content strategy directly to business objectives.

You should be comfortable transforming rough ideas, conversations, notes, or voice recordings into polished thought-leadership content.

Messaging & Copywriting

Develop clear B2B messaging across:

• LinkedIn posts
• Carousels
• Lead magnets
• Direct messages
• Follow-ups
• Nurture content
• Calls-to-action

You’ll continuously improve messaging based on real prospect responses, objections, questions, and buying signals.

Performance Analysis & Optimization

Track performance beyond surface-level social metrics.

Analyze:

• Qualified inbound conversations
• Pipeline generated
• Content-to-conversation conversion
• Conversation-to-call conversion
• Audience quality
• Engagement from target accounts
• Lead source and attribution
• Content themes driving opportunities

Use performance data to determine what to create more of, what to stop doing, and where the inbound funnel needs improvement.

CRM & Pipeline Management

• Track qualified inbound opportunities inside the CRM.
• Maintain accurate lead stages and conversation notes.
• Ensure warm opportunities receive timely follow-up.
• Provide the founder with visibility into inbound pipeline activity.
• Identify high-intent prospects requiring immediate attention.
• Maintain clear attribution between content activity and pipeline generation.

Required Experience & Skills

Core Requirements

• 2+ years of experience in one or more of the following:
• Inbound Marketing
• Content-Led Growth
• B2B Demand Generation
• Organic Lead Generation
• LinkedIn Growth
• Proven experience creating LinkedIn content for B2B audiences.
• Demonstrated ability to generate inbound leads or sales conversations through organic content.
• Strong copywriting and messaging skills.
• Experience turning audience engagement into qualified conversations.
• Strong understanding of:
• B2B buyer journeys
• Funnel psychology
• Lead nurturing
• Organic demand generation
• Conversion optimization
• Strong written and verbal English communication.
• Ability to work independently and take ownership of pipeline outcomes.
• Availability during U.S. business hours.

Nice-to-Have Experience

• Founder-led or executive personal brand marketing.
• Experience building lead magnets and content offers.
• Experience developing nurture sequences and inbound funnels.
• Familiarity with:
• LinkedIn analytics
• CRM platforms
• Content scheduling tools
• Marketing analytics
• Experience within:
• SaaS
• Agencies
• Professional services
• B2B service businesses
• Founder-led companies
• Experience working directly with founders or executives.
• Understanding of sales pipeline management and lead qualification.

What Makes You a Strong Fit

You:

• Know how to turn content into pipeline — not just engagement.
• Have personally generated inbound opportunities through organic content.
• Understand LinkedIn beyond posting and follower growth.
• Can write compelling hooks and thought-leadership content.
• Understand how B2B decision-makers consume content.
• Are comfortable starting conversations with prospects.
• Balance relationship-building with commercial objectives.
• Think in funnels, systems, and conversion rates.
• Combine creativity with analytical thinking.
• Take ownership of qualified conversations and pipeline outcomes.

What a Typical Day Looks Like

Your day may include:

• Writing and publishing LinkedIn content.
• Turning founder ideas into polished thought-leadership posts.
• Reviewing comments, DMs, profile activity, and other engagement signals.
• Starting conversations with relevant prospects.
• Following up with warm inbound opportunities.
• Qualifying prospects before handing them to the founder.
• Reviewing content and pipeline performance.
• Testing new hooks, formats, and messaging.
• Updating CRM records and tracking inbound opportunities.
• Building or improving lead magnets and nurture flows.
• Collaborating with the founder on positioning and pipeline quality.

In short: you build inbound demand by turning high-quality B2B content and audience engagement into qualified conversations and sales pipeline.

Key Metrics for Success

• Number of qualified inbound conversations generated.
• Qualified pipeline generated from organic channels.
• Content-to-conversation conversion rate.
• Conversation-to-call conversion rate.
• Engagement from relevant decision-makers and target accounts.
• Growth of the right B2B audience.
• Lead magnet and nurture conversion performance.
• Consistency and quality of LinkedIn content.
• CRM and attribution accuracy.

Success is measured primarily by qualified demand and pipeline contribution — not vanity metrics.

Why This Role Stands Out

• Direct ownership of inbound demand generation.
• Opportunity to build a content-to-pipeline engine from the ground up.
• Work directly with the founder.
• Strong influence over messaging, positioning, and content strategy.
• High visibility into how marketing translates into revenue.
• Fully remote environment.
• Strong career progression into:
• Growth Marketing Lead
• Demand Generation Manager
• Head of Inbound
• Head of Growth

Spark Hire Intro Video

As part of the application process, you’ll be asked to complete a short Spark Hire intro video.

We’d like to hear about:

• Your experience with B2B inbound marketing and content-led growth.
• Your experience creating LinkedIn content for founders, executives, or B2B brands.
• A specific example of content you created that generated inbound leads or sales opportunities.
• How you turn likes, comments, profile visits, and DMs into meaningful prospect conversations.
• How you determine whether LinkedIn content is actually performing beyond impressions and engagement.
• Your approach to writing strong LinkedIn hooks and thought-leadership content.
• How you would build a simple content → conversation → call funnel.
• Your experience with lead magnets, nurture flows, or organic conversion systems.
• How you identify and qualify high-intent prospects from content engagement.
• The metrics you use to measure content-driven pipeline generation.
• Any experience you have working directly with founders or building founder-led brands.

Keep your responses clear, concise, and conversational. We’re particularly interested in evidence that you can connect content activity to real B2B conversations, qualified opportunities, and pipeline.

Completion of the Spark Hire intro video is required for your application to be considered.

Interview Process

• Initial Screening Call
• Spark Hire Intro Video
• Recruiter Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you know how to generate B2B pipeline through LinkedIn content, understand the difference between engagement and actual demand, and can turn audience attention into qualified conversations, we’d love to hear from you.

Apply today and complete the required Spark Hire intro video to move forward in the hiring process.

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