Should have a minimum of 2 years of experience in Marketing cloud Email studio. 

• Should be a part of at least one end-to-end implementation. 

• Should have good knowledge of Marketing Cloud functionalities including AMPscript, SQL, HTML, CSS, SSJS, automation studio, landing pages, and journey builder. 

• Good to have - hands-on experience in Mobile Studio, Social Studio, Advertising Studio, dataroma, interaction Studio. 

• Strong consulting and/or marketing technology implementation experience 

• Configure Content Approval Processes. 

• Should have at least one Marketing cloud certification 

Required skillset for Marketing cloud Architect profile: (Senior Resources) 

• Understanding of Salesforce Marketing Cloud architecture and knowledge of the wider Salesforce ecosystem.  

• Candidates should be able to gather business requirements, perform functional design, process design including scenario design, flow mapping, customer journeys, prototyping, configuration, testing, training, defining support procedures. 

• Should be a part of at least 4 end to end SFMC implementations. 

• Should have at least one Marketing cloud certification 

• Should have a minimum of 4+ years of experience  

• Should be able to create Technical Design from Functional Design / Requirement. 

• Should be aware of the integration of SFMC with SF Sales/Service Cloud and other enterprise systems 

• Hands-on experience of Marketing Cloud Email Studio, Web Studio, Social Studio, Mobile Studio, Interaction Studio, Advertisement Studio. 

• Good communication skills and should be able to propose the best suitable marketing automation approach to the Client based on requirements. 

Required skillset for Marketing cloud BA/Functional Lead profile: (Senior Resources) 

• Candidates should be able to gather business requirements, perform functional design, process design including scenario design, flow mapping, customer journeys, prototyping, configuration, testing, training, defining support procedures. 

• Should understand the integration of SFMC with SF Sales/Service Cloud and other enterprise systems. 

• Should be a part of at least 2 end to end SFMC implementations. 

• Good Communication and business requirement documentation skills. 

• Should be able to communicate the business requirements with the technical team. 

• Should have good knowledge of Marketing Cloud functionalities including Email Studio, Mobile Studio, Social Studio, Advertising Studio, interaction Studio, Automation Studio, Landing Pages, and Journey Builder. 

• At least one SFMC Certification is required for BA and Functional Lead. 

• Required 2+ years of experience for BA whereas 4+ years of experience is required for Functional Lead.