This role is for one of Weekday’s clients
Salary range: Rs 3000000 - Rs 4000000 (ie INR 30 - 40 LPA)

Min Experience: 5+ years
Location: Hyderabad, Telangana, India
JobType: full-time

We are looking for a dynamic and strategic Head of Marketing to lead the brand and growth agenda through its next stage of expansion.

The role requires a blend of creative vision, analytical rigour, commercial understanding and team leadership. The Head of Marketing will play a central role in shaping how customers discover, experience and build a relationship with the brand across digital, retail and other customer touchpoints.

The mandate includes building a differentiated premium brand, driving customer acquisition and retention, increasing retail footfall, strengthening digital performance and creating marketing systems capable of supporting the brand's growth across new markets.

Requirements

Key Responsibilities

Lead the marketing strategy

Build and execute the annual marketing strategy across brand, digital, footfall and revenue growth, aligning closely with the company’s business objectives.

Translate business priorities into clear marketing plans, campaigns and measurable growth initiatives.

Develop a strong understanding of customer behaviour, market trends and competitive positioning to continuously refine the brand and marketing strategy.

Drive market expansion

Support the brand's expansion into new cities and markets by identifying attractive customer segments, geographies and growth opportunities.

Use market and customer insights to develop relevant positioning and go-to-market strategies for new locations.

Build marketing models that can be effectively replicated as the retail and franchise network expands.

Build the brand

Shape and evolve the brand's premium brand identity, ensuring clear differentiation in the competitive jewellery and luxury retail landscape.

Translate the company’s heritage, craftsmanship and product strengths into a compelling and distinctive customer proposition.

Ensure consistency across every brand and customer touchpoint—from advertising and digital platforms to stores, events and customer communication.

Lead campaigns and customer acquisition

Oversee full-funnel marketing campaigns across ATL, BTL and TTL channels, including festive, seasonal, bridal and product launch campaigns.

Build integrated campaigns that strengthen brand awareness while delivering measurable outcomes across footfall, leads, customer acquisition and revenue.

Identify and scale the most effective channels for acquiring high-quality customers.

Lead digital and performance marketing

Head all digital and performance marketing efforts across SEO, SEM, social media, influencer partnerships, email and WhatsApp.

Build a strong digital presence that reflects the brand's premium positioning while delivering measurable customer and revenue outcomes.

Work closely with internal teams and external partners to continuously improve campaign performance, customer acquisition costs, conversion and return on marketing investment.

Strengthen the retail experience

Build and execute in-store marketing programmes and experiential strategies that enhance customer engagement and drive retail footfall.

Work closely with retail, sales and creative teams to ensure campaigns translate effectively from communication into the in-store customer experience.

Develop innovative activations, private events and other initiatives that deepen customer engagement with the brand.

Build customer retention and loyalty

Leverage CRM and customer data to create increasingly personalised customer journeys, loyalty initiatives and repeat-purchase strategies.

Develop effective communication and engagement programmes across the customer lifecycle.

Work closely with sales and retail teams to improve follow-up, retention, referrals and long-term customer relationships.

Build visibility and strategic partnerships

Lead PR, events, brand collaborations and strategic partnerships that enhance the brand's visibility, prestige and association with luxury experiences.

Identify relevant partners, platforms and opportunities that can strengthen the brand and expand its reach among target customers.

Build a strong and consistent external narrative around the brand, its heritage, design philosophy and position in the evolving jewellery market.

Build a high-performing marketing organisation

Recruit, manage and mentor a high-performing marketing team across relevant functions.

Build effective relationships between internal teams and external agencies, partners and specialists to ensure seamless execution.

Foster a culture of creativity, accountability, speed, collaboration and data-driven decision-making.

Own performance and marketing effectiveness

Own the marketing budget and ensure disciplined allocation of resources across brand-building and performance-led initiatives.

Establish clear performance dashboards tracking brand health, campaign ROI, customer acquisition, footfall, engagement and other key marketing metrics.

Use data and analytics to continuously improve decision-making, optimise marketing investments and demonstrate the commercial impact of marketing.

The Ideal Candidate

• Has significant marketing leadership experience, preferably in jewellery, luxury, fashion, premium retail or another consumer-facing category.
• Has experience building and executing integrated marketing strategies across brand, digital, retail and customer engagement.
• Understands customer acquisition, performance marketing, CRM and the use of data to improve marketing effectiveness.
• Has demonstrated the ability to build and strengthen a differentiated consumer brand.
• Combines creative thinking with strong analytical and commercial judgement.
• Has experience managing agencies, external partners and cross-functional teams.
• Can build, mentor and lead a capable marketing team while remaining closely involved in execution.
• Understands how to balance long-term brand building with immediate business and revenue objectives.
• Thrives in an entrepreneurial, promoter-backed organisation and is comfortable working in a fast-growing business.
• Possesses strong communication, stakeholder management and leadership skills.
• Is willing to be based in Hyderabad and travel as required by the business.

What Success Looks Like

• Build the brand into one of the most distinctive and recognisable premium lab-grown diamond jewellery brands in India.
• Create a clear and differentiated brand position across bridal, occasion and statement jewellery.
• Deliver sustained growth in customer acquisition, retail footfall and revenue contribution from marketing.
• Build a scalable marketing model capable of supporting expansion across multiple cities and markets.
• Improve customer engagement, retention, repeat purchases and loyalty.
• Establish strong digital and performance marketing capabilities with disciplined measurement of ROI.
• Build a capable marketing team and a high-performance culture.
• Ensure every customer touchpoint reflects the trust of a family jeweller and the standards of a modern luxury brand.

Good-to-have skills

marketing