𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟭𝟱 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Noida

As a Head of Content, you will lead the creation and execution of compelling brand narratives across all wellness and beauty channels, ensuring alignment with D2C objectives and market trends. You will develop integrated content strategies that connect product stories with consumer aspirations, crafting scripts, visuals, and copy that resonate on social, web, and e‑commerce platforms. Working closely with marketing, product, and analytics teams, you will drive a consistent and engaging voice that elevates brand perception and drives conversion. Your strategic oversight will foster cross‑functional collaboration, inspire creative teams, and measure success through key performance metrics to continuously optimize impact.

Requirements

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Design and implement a master content calendar that supports product launches and seasonal campaigns across D2C channels.

• Write, edit, and approve high‑quality scripts for video, social, and web content that reflect brand voice and wellness messaging.

• Lead a team of copywriters, videographers, and designers to produce consistent, on‑brand material across platforms.

• Collaborate with product and marketing teams to translate feature lists into consumer‑centric stories that highlight benefits and lifestyle relevance.

• Analyze engagement data to refine content strategy, ensuring ROI from content initiatives and alignment with sales goals.

• Oversee budgeting and resource allocation for content production, outsourcing, and in‑house projects.

• Maintain up‑to‑date knowledge of wellness and beauty trends, competitor activities, and emerging content formats.

• Develop guidelines and best practices for tone, style, and brand consistency across all media.

• Manage stakeholder communication, presenting performance insights and strategic recommendations to senior leadership.

• Mentor and coach creative staff, fostering a culture of continuous learning, innovation, and accountability.

𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗙𝗶𝘁

• Proven experience in leading content strategy and production for D2C wellness or beauty brands, with a portfolio of successful campaigns.

• Exceptional writing and storytelling skills, capable of translating technical details into engaging, consumer‑centric scripts.

• Strong analytical mindset, able to use data to drive decisions and demonstrate content ROI.

• Demonstrated ability to manage cross‑functional teams, collaborate with product, marketing, and sales to meet shared objectives.

• Familiarity with digital platforms, content management systems, and video production workflows.

• Excellent project management, timeline and budget oversight, with a track record of delivering projects on time and within budget.

• Creative thinking and willingness to experiment with new formats such as AR, UGC, and interactive storytelling.

• Deep understanding of current wellness and beauty consumer trends and the ability to anticipate future shifts.

• Strong communication and presentation skills, comfortable pitching ideas to senior stakeholders.

• Passion for brand building and an authentic enthusiasm for wellness and beauty lifestyle.