About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

About the role

You will be responsible for contributing to the growth strategy across digital touchpoints for International sites. You will play a pivotal role in the development of Love, Bonito's brand and reaching new customers in our focus markets by leveraging on performance marketing (Meta, Google, Tiktok, etc). You will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase.

Main responsibilities

1. Develop a deep understanding of our target audience and the customer journey in order to reach and convert the right audience by leveraging on performance marketing 

• Own and manage paid media budgets across assigned markets and channels, ensuring spend is allocated effectively to drive new customer acquisition while achieving ROAS and other efficiency targets.
• Collaborate with other members of the Growth team, Analytics, Brand, Finance and country teams to strategize, plan and execute paid ads and new customer growth initiatives
• Leverage data and analytics to find new growth & optimization opportunities and identify key drivers for customer acquisition
• Translate analytics and insights into actionables. Measure and communicate effectiveness of growth initiatives, and channels performance

2. Drive customer acquisition and reach the most relevant audience

• Drive strategy and execution of all paid advertising channels (Meta, Google, Tiktok, Affiliates) and be responsible for all performance marketing KPls (Traffic, CR, Revenue, and New Customers) across markets; work closely with all of advertising / technology partners (e.g. Google, Facebook etc.) to implement best practice of full digital advertising setup to achieve optimal growth and efficiency
• Regular reporting to optimise the performance of campaigns across markets and share insights across all levels, and identify opportunities for growth
• Measure, analyse and report performance of paid, affiliate and onsite channels and support management in driving channel mix and budget decisioning
• Determine areas of opportunity, design experiments, incrementality tests and present data-driven recommendations for traffic growth and new customer acquisition in an agile manner
• Strategize and plan new initiatives with data and analysis of user behaviour to create segmented campaigns with relevant content, and improve on them with regular testing
• Work with cross functional teams to optimise ad creatives and audience targeting to drive better conversions and ROAS
• Coordinate and partner with analytics, data engineering and product team to improve marketing automation, attribution model and data tracking
• Act as a functional expert and thought leader in cross-functional projects by providing best practices and consultation from a growth marketing and customer acquisition perspective

3. Lead Paid Ads creative strategy and execution

• Develop and own the creative strategy for paid acquisition channels, with a particular focus on Meta and other social platforms, to drive new customer acquisition and performance
• Identify and recommend the right creative formats, concepts, messaging and content angles across static images, videos, carousels, UGC/KOL content and other emerging ad formats based on audience, funnel stage and campaign objective
• Create and edit performance marketing assets in-house, including static images, short-form videos, carousels and other digital ad formats, using relevant image and video editing tools
• Cross-collaboration with Brand, Creatives, Merchandise, and other cross-functional teams where relevant
• Explore and test emerging creative tools and technologies, including AI, to improve creative ideation, production efficiency and performance
• Analyse creative performance at an asset and concept level to understand what is driving engagement, conversion and new customer acquisition, and apply learnings to future creative development

Requirements

Qualifications

• 1-2 years of experience in Meta Business Manager (Advantage+, Lead Generation, Conversions or CPAS), Google (Search, Shopping, PMAX), Tiktok Ads Manager
• Media agency and/or brand experience with performance marketing/lead generation skills
• Basic image and reel editing skills (Photoshop, Canva, Capcut, etc)

You Are :

• A passion for full-funnel growth with superior analytical acumen
• A genuine interest in fashion and general female consumer products
• An ability to think & work strategically and systematically
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• Strong project management, multitasking and execution abilities
• Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We're Better Together; Growth Mindset!