YOUR ROLE 

As the General Store Manager, you OWN your store! You strive to exceed sales goals while delivering an exceptional customer experience and overseeing all aspects of store operations. You are passionate about developing a strong team to drive sales and deliver best-in-class customer service. “Operational Excellence” is your middle name, and your store always exemplifies Vera Bradley’s brand standards. Above all, you are a brand ambassador, consistently modeling and upholding Vera Bradley’s core values. You are committed to making the world a brighter place through every touchpoint! 



YOUR RESPONSIBILITIES  

You have a passion for driving sales: You lead by example with an exceptional sales ability and a strong presence on the sales floor, setting the pace for your team! You have strong business acumen. You analyze reporting and daily sales trends to make the business decisions necessary to achieve your store’s financial goals. You implement plans to meet your store’s KPI goals. 

You're a people leader: You're passionate about recruiting, hiring and retaining a high-performing team. You’re invested in your team’s development and take pride in helping associates grow through training, performance feedback, individual development plans and annual performance reviews.

You believe in teamwork: You consistently provide ongoing performance feedback through real-time coaching. You make consistently connecting with your team a priority and drive associate engagement by celebrating your team's progress and performance! 

Brand standards are your best friend: You uphold Vera Bradley’s brand standards through exceptional visual merchandising. You communicate the brand’s aesthetic, philosophy and lifestyle to associates and customers. You provide a clean, organized and inviting environment for all! 

You’ve got integrity! You do the right thing, always uphold Vera Bradley’s core values and adhere to company policies and procedures.  



YOU’D BE GREAT FOR THIS ROLE IF…

You have 2+ years of prior retail management experience or proven Vera Bradley management ability.

You’re available to work evenings, weekends, and holidays to support store opening, closing and peak business needs.   

You’re at least 18 years of age.

You’re a high school graduate (or equivalent), or ideally have a bachelor's degree in business, marketing or a related field.  

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop Vera Bradley loyalty by creating an outstanding experience for both associates and customers
• Hire, train, motivate and retain a team of qualified associates that communicate and represent the Vera Bradley philosophy
• Responsible for the maintenance of the payroll budget and manage controllable expenses to maximize profitability
• Lead the team with exceptional sales and strong presence while on the floor and communicating the Vera Bradley brand aesthetic, philosophy and lifestyle to the sales associates and customers
• Act as a liaison to home office in determining policies and procedures specific to outlet stores
• Uphold the Vera Bradley brand standards through exceptional visual merchandising
• Oversee daily, weekly, monthly processes to ensure operational integrity
• Monitor onsite and offsite inventory to achieve ideal balance of top selling items in physical store location to maximize sales opportunity
• Provide a clean, organized and inviting environment for both customers and associates
• Manage all human resource related tasks including recruiting, onboarding and I-9 compliance, performance management, payroll and scheduling, health and safety, and store security
• Maintain a leadership role in the community

EDUCATION AND/OR EXPERIENCE

• High School Graduate or equivalent required
• Bachelor’s degree in Marketing, Business, Retail Management  or related field preferred
• Prior retail experience strongly preferred
• 2+ years management experience required; or proven Vera Bradley management ability required
• Experience in specialty retail or outlet stores strongly preferred
• Experience with retail POS system a plus

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Polite and professional
• Exceptional sales skills
• Ability to lead, motivate and promote a team environment
• Detail oriented with strong organizational skills
• Strong PC skills utilizing Microsoft Office software
• Excellent interpersonal, written and verbal communication skills
• Proactive, adaptable with the ability to work under pressure to meet deadlines in a fast paced environment
• Available to work a flexible schedule, including nights and weekends
• Strong team player

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Constant walking and standing; frequent bending, stooping and reaching
• Strong sensory skills such as good eyesight, good hearing, and dexterity
• Valid driver’s license with good motor vehicle record, must be 21 years of age (only applies to locations with company-owned vehicles)
• Ability to consistently lift 10-35 lbs; Occasionally lift up to 55 lbs with the ability to push or pull more than 55 lbs
• Occasional overnight travel as required for company business

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.

Health Benefits

Vera Bradley offers a variety of medical, dental and vision programs to meet your family’s health care needs.

• Medical plan options including both a HDHP/HSA plan and a PPO plan

• Dental

• Vision

• Flexible spending accounts

Survivor Benefits

Life insurance provides peace of mind for your family should the unexpected happen.

• Employer provided 2X your salary in life insurance

• Accidental Death and Disability insurance

• Voluntary life insurance for you, your spouse and your children

Income Protection  

If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you.

• Short-term disability

• Long-term disability

Retirement Plan

The Vera Bradley 401k plan helps you accumulate savings for retirement

• 401k with generous company match, immediate vesting (age and service requirement)

• Strong line up of professionally managed funds

• Safe-harbor plan design

Paid Time Off  

Enjoy generous time off programs.

• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more

• 9 paid holidays a year

• Paid bereavement leave

Give Back Opportunities  

Vera Bradley offers the opportunity to serve your community.

•        Voluntary Time Off

Holistic Wellness

• Access to a variety of financial, physical, and mental wellness experts

• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services 

• Opportunities for leadership development, skill development and career advancement 

Product Discount

• Generous employee discount on Vera Bradley products 

Ancillary Benefits and Programs

• Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. 

Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy

Know Your Rights: Workplace Discrimination is Illegal (in English)

Know Your Rights: Workplace Discrimination is Illegal (in Spanish)

Pay Transparency (in English)

Pay Transparency (in Spanish)

E-Verify Participation Poster

Right to Work Poster (English)

Right to Work Poster (Spanish)

California Privacy Notice

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to [email protected].  Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.

Base Pay Range:

$55,900.00

to

$76,900.00

Vera Bradley’s compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable.