At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

People Leader

All Job Posting Locations:

West Chester, Pennsylvania, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Worldwide Platform & Portfolio Strategy | Platform Marketing & Cross-Functional Leadership

Position Summary

The Director, Global Platform & Portfolio Management is responsible for managing critical platform capabilities in support of the worldwide Trauma and Extremities business and for the worldwide marketing of products and solutions. The role exists within the global marketing team and creates and executes business strategy, leads and develops the marketing team, and builds alignment across Sales, Finance, R&D, Supply Chain, Quality, Regulatory, and other functional partners.

Responsibilities

Strategy & Portfolio

• Oversee the long-range strategic planning and annual business planning processes for the Trauma and Extremities business aligned with company strategic imperatives, and secure cross-functional support and resources for execution.
• Shape, implement, and sustain global platform operating mechanisms to ensure execution of strategy, adherence to business plan and financial commitments, and drive action and accountability to risks and opportunities.
• Develop and drive worldwide product life cycle management with Global Portfolio Marketing, Global Product Marketing, R&D, Supply Chain, Regional Marketing, and other relevant partners.
• Assess new technologies, licensing opportunities, partnerships, acquisition targets, and evidence-generation needs.
• Supervise cross-functional product sustaining programs led by teams in West Chester and Solothurn; provide direction, manage scope and priorities, ensure adequate resourcing and on-time launches, and oversee voice-of-customer input.
• Collaborate with the AO system in accordance with company guidelines to oversee areas of collaboration, maintain alignment, and secure timely approval of new products.

Product & Solutions Marketing

• Own platform branding and positioning strategy and execution using a comprehensive framework that defines the business objective, marketing objective, source of volume, segmentation and targeting, value proposition, and promotion strategy.
• Lead the worldwide portfolio plan, including good-better-best segmentation and execution of a global obsolescence plan with Operations and Regional Marketing.
• Own the execution of platform integrated marketing plan inclusive of digital presence, media, education, trade shows, and field content.
• Own the strategy for major US tradeshows and collaborate with Marketing Services to execute US tradeshows and to promote company solutions through global trade shows and society events.

Company Culture & People Leadership

• Establish the organization’s vision, culture, and strategy, with culture serving as a key enabler of sustained business success.
• Advance employee health and well-being, ethical and dynamic decision-making, learning, inclusion, global mindset, autonomy, innovation, accountability, transparent communication, and a winning attitude.
• Build a robust marketing leadership pipeline through the marketing competency model, development planning, inclusive talent practices, and broad-based leadership experiences.

Business & Cross-Functional Leadership

• Collaborate with global cross-functional teams including R&D, Regulatory Affairs, Design Quality, Supply Chain, Medical Affairs, Clinical Affairs, Finance, HR, and HEMA, as well as Compliance, Communications, Pricing, Data Operations, and Purchasing.
• Own the Trauma and Extremities business governance forums, and host business meetings with Regional Marketing, Commercial, and Supply Chain teams.
• Support Global President with oversight of key strategic initiatives and provide critical content support for key meetings
• Communicate business-related issues and opportunities to the next management level.
• Follow all company Health, Safety, and Environmental requirements and ensure direct reports have the resources needed to comply.
• Ensure personal and company compliance with all applicable federal, state, and local laws, regulations, policies, procedures, and company guidelines.
• Perform other duties as assigned.

Qualifications

Education

• A minimum of a bachelor’s degree is required.
• An MBA is preferred.

Required Experience & Skills

• 10 years of business experience in Marketing, Sales, Sales Management, or Medical Device Engineering.
• Management experience and a proven record of, and passion for, developing direct reports.
• Experience developing and executing successful business plans.
• Experience managing medical-device product lines, leading product-development teams, and setting strategic direction for a product portfolio.
• Significant experience developing and launching products, services, and programs for the surgical community.
• Experience engaging key surgeon customers and the sales force.
• Excellent written, verbal, and presentation skills.
• Ability to work in a hands-on, fast-paced, customer-focused environment.
• English proficiency is required.
• This position requires approximately 30% travel, including some weekends. Travel is both domestic and international.

On October 14, 2025, Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.

 

It is anticipated following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by Orthopaedics employment processes, programs, policies, and benefit plans. Details of any planned changes would be provided to you by Orthopaedics at an appropriate time and subject to any necessary consultation processes.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource

 

 

 

 

Required Skills:

 

 

Preferred Skills:

Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management {+ 4 more}