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Role Overview

Edelman is building the world’s most trusted, effective, and measurable Creator Marketing capability in Korea. As the Creator Marketing Lead, you will architect and accelerate Edelman’s Creator vision in Korea, and the wider region/global.

You will shape how brands show up in culture, unlock the next generation of creator–brand partnerships, and build the systems, talent, and ecosystem that make Edelman the market’s most influential creator marketing partner.

This is a role for someone who sees where Creator Marketing is headed toward - decentralized creativity, community momentum, AI-driven production, commerce integration, and culturally rooted storytelling, and wants to lead that future.

What You Will Lead

Market Growth & Category Leadership

• Establish Edelman as the defining authority in Creator Marketing, influencing clients, platforms, creators, and partners.

• Develop specific go-to-market strategies that align with market maturity and evolving client needs.

• Shape a visionary POV on how Creator Marketing drives business, reputation, and culture - and champion it through stages, media, and client forums.

Client Impact & Innovation

• Architect Creator-led programs that integrate earned storytelling, social strategy, digital ecosystems, AI-enhanced creativity, and commerce.

• Plan and deliver creator campaigns including paid amplification strategy across all main platforms.

• Identify, negotiate and manage creators and talent across multiple channels.

• Develop iconic case studies that showcase industry-defining creativity and meaningful impact.

• Monitor and understand client markets and brands; be aware of market issues and competitive activity.

Ecosystem & Partnerships

• Strengthen Edelman’s strategic relationships with platforms, creator collectives, talent partners, marketplaces, measurement platforms, and tech collaborators.

• Connect clients with a thriving ecosystem of creators who reflect the market’s cultural richness and emerging talent movements.

• Expand responsible, future-proof Creator Marketing practices that prioritize brand safety, ethical AI, measurement, IP clarity, and transparent disclosure.

Key Responsibilities

• Serve as Edelman’s leading evangelist for Creator Marketing, shaping demand and elevating standards in Korea.

• Drive new business, shape high-performing integrated creator programs, and guide strategic pitches.

• Build market centers of excellence and ensure alignment of operations, talent, and creative output across markets.

• Enhance internal capabilities in Creator strategy, AI-driven production, rights management, and performance measurement.

• Codify best practices across content usage, creator contracts, responsible AI, compliance, and brand reputation.

Qualifications

• 5-10 years of experience leading a mix of content strategy, social strategy and creator programing across multiple channels, within a media buying, advertising, communications, marketing or public relations environment.

• Proven record in developing creator relationships, strategizing, developing brand content and evergreen campaigns to track ROI and negotiations.

• Proven thought leadership in creator marketing

• Deep knowledge of digital marketing across all social platforms and marketing channels, including creator partnerships across various tiers of talent, branded video content, digital media, and the talent management space.

• Strong relationships across the creator, media, platform, and talent ecosystems.

• Expertise in usage rights, IP management, disclosure and privacy regulations, and platform best practices.

• High fluency in English.

• A strategic leader with exceptional communication, storytelling, and stakeholder-management ability.

• Ability to work independently and as a member of a team

• Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.

• Ability to work under pressure, prioritize and handle a number of concurrent projects and tasks

• New business expertise

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.