ACCOUNT EXECUTIVE

About Burson
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

The Role:
As an Account Executive you are expected to actively be involved in the day to day execution of client activities under the supervision and guidance of senior team members. You will contribute to Burson’s performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

CORE JOB RESPONSIBILITIES & REQUIREMENTS

Client Service:

• Stay updated on all your clients, their industries and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
• Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
• Able to draft high quality and actionable client facing communications with minimal assistance, including status reports, campaign summary reports, general account activity reports etc.
• Know how to use the Burson proprietary tools such as Digital Catalyst Cards and the Creative Catalyst Network.
• Know the Burson research and measurement methodologies and implement research and measurement tools to support the account team in IC programs.
• Understand the media landscape and be able to help develop and customize media lists for your clients.
• Build media relationships and be able to leverage relevant knowledge to benefit your clients.
• Assist in press materials development and support the preparation of press events.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Business Development:

• Be an active listener during client meetings. Every client meeting can lead to opportunities to grow existing relationships.
• Stay updated on social media and other channels for opportunities and convey them to the senior team members for possible new business opportunities.
• Assist the senior members in developing case studies and new business proposals.

Team Work and Talent Management:

• Be an effective team player and collaborate with the team to design and implement effective client strategies.
• Be receptive to ideas and suggestions from the other members of the team and be able to work as a team to support each other.
• Consistently demonstrate integrity and credibility and build trust through inclusive behavior.

Financial Management:

• Record time in Maconomy in a timely manner.
• Make supervisors aware of your time so the business can be managed profitably.
• Support the senior team members in managing vendor relationships, costs and invoicing.

Agency Responsibilities:

• Use Burson’s intranet and resources; keep your profile updated.
• Be a brand ambassador and help recruit top talent by knowing our capabilities.
• Adhere to Burson confidentiality and disclosure agreements and code of ethics/conduct.

The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

For more information, visit www.bursonglobal.com.