• Responsibilities

• Identify and develop new business opportunities with Automotive OEMs, Tier 1/Tier 2 suppliers, and ecosystem partners in Taiwan.
• Responsible to the business growth by driving customer engagement, demand creation activities, and opportunity development.
• Develop and execute related automotive products and applications promotion strategy and Go-To-Market plan in Taiwan
• Build and maintain relationships with key stakeholders across the automotive value chain.
• Work closely with sales teams and account managers to develop account strategies and customer engagement plans.
• Execute product promotion activities and go-to-market programs for automotive solutions.
• Gather market intelligence, customer requirements, and competitive insights to support business planning and product positioning.
• Collaborate with product management and engineering teams to communicate customer feedback and market requirements.
• Drive design-in and design-win activities by coordinating internal resources and customer engagements.
• Deliver product and solution presentations to customers, distributors, and ecosystem partners.
• Participate in industry events, trade shows, and technical forums to promote company solutions and strengthen industry relationships.

Qualifications Required

• Bachelor's degree in Electrical Engineering, Computer Engineering, Business, or a related field.
• 5-8 years of experience in business development, sales, product marketing, field applications, or account management within automotive, semiconductor, electronics, or technology industries.
• Basic understanding of automotive industry structure, including OEMs, Tier 1 suppliers, and automotive electronics technologies.
• Strong relationship-building and customer-facing skills.
• Excellent verbal and written communication skills in both Mandarin and English.
• Strong presentation and stakeholder management skills.
• Self-motivated, proactive, and able to work effectively in a cross-functional environment.

More information about NXP in Greater China...