Company :

Job Description : 

JOB SUMMARY

This job works in close partnership with sales, marketing and product management to drive purchase and/or adoption of innovative Organization products and services (i.e. spending account, transparency, value based benefits, clinical platform, health advocate, etc). Plans and delivers client presentations in conjunction with sales, works with marketing and product to understand product positioning vs. competitors, messaging, features – and works consultatively with clients to meet their wants and needs. Additionally, for large key accounts may take responsibility for development and implementation of client-specific marketing plans.

This is a remote based role in Western New York

ESSENTIAL RESPONSIBILITIES

• Manage a book of business, in partnership with sales executives and client managers as the expert on various products (particularly complex, innovative and new products).
• Assist, educate and train clients with communications, member engagement, education, new initiatives, consumerism and product implementation.
• Serve as product expert for existing clients to solve client problems by analyzing and resolving client specific issues regarding product and process design, both internally and externally
• Assist with selling new to blue clients and selling additional services to existing clients utilizing consultative selling skills.
• Deliver product implementation presentations, responding to issues and questions in a consultative manner.
• Develop account specific marketing plans for key accounts, leading the effort that leverages marketing strategy and planning, CCR, sales client management, and other Organization resources. Includes gathering and analyzing client-specific information, assessing the clients stated and unstated needs, proposing and gaining agreement to strategies and tactics, writing the physical plan document and creative briefs that can be taken to the client and used internally.
•  Deliver client specific marketing plan tactics, overseeing the final product and serving as the key client relationship for the plan.
•  Conduct member-facing meetings and events in person, virtual and recorded
• Other duties as assigned or requested.

EDUCATION

Required

• Bachelor's Degree in Marketing, Communications or Related Field

Substitutions

• 6 years of related and progressive experience in lieu of Bachelor's degree

Preferred

• None

EXPERIENCE

Required

• 1 year of relevant, progressive experience in the area of specialization

Preferred

• None

LICENSES or CERTIFICATIONS

Required

• State specific Producer's License for Life, Accident & Health are required or must be obtained within 45 days of hire

Preferred

• None

SKILLS

• Excellent written and verbal communications skills with comfort and ease working with clients
• A working understanding of business to business and business to consumer marketing
• Strong analytical skills, adept at understanding and representing complex data and information to a client
• Ability to work within a team, collaborating on outcomes and actively taking responsibility for key tasks
• Customer service orientation and desire to do whatever it takes to satisfy a client

Language (Other than English):

None

Travel Requirement:

25% - 50% - Travel up to 40%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times.  In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. 

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:

Pay Range Maximum:

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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