Own the Agentic Commerce roadmap

· Define and maintain the product vision and roadmap for e.l.f.'s Agentic Commerce channels, aligned to business and AI strategy.

· Sequence investment across the discovery-to-purchase path: agent discoverability, product data and content readiness, agent-friendly offers, and agentic checkout flows.

· Manage the product lifecycle end to end — from concept through launch, measurement, and optimization — with tight feedback loops.

Drive Agentic visibility with the AEO/GEO team

· Partner with AEO/GEO to grow e.l.f.'s visibility, share-of-answer, and citations across generative search and AI assistants.

· Ensure e.l.f.'s products, content, pricing, and offers are structured so AI agents can access, understand, and act on them accurately.

· Help map the agentic discovery journey — from how LLMs source and retrieve data, to how agents cite and convert — and find where intervention compounds.

· Co-build measurement for agentic visibility (citation tracking, share-of-answer, sentiment by engine) and tie it to commerce outcomes.

Support Connected Commerce and CRM for their Agentic needs

· Act as the central product partner for Connected Commerce and CRM teams building agentic capabilities — assessing needs, defining requirements, and setting success measures.

· Enable agent-driven experiences across our commerce stack: agent-readable product/offer data, headless and agentic checkout integrations, and connected journeys bridging discovery, personalization, and conversion.

· Support CRM in orchestrating personalized, agent-mediated customer journeys and lifecycle touchpoints.

· Promote consistency and alignment on the Agentic Commerce approach across teams.

Partner cross-functionally and lead execution

· Collaborate with engineering, data science, design, content, analytics, and external partners to evaluate solutions and determine paths to market.

· Write clear product requirements, specs, and acceptance criteria — including prompts, retrieval logic, structured data, and integration details.

· Run experiments, analyze performance, and ship often; make fast, data-informed decisions.

· Identify and mitigate risks to ensure high-quality, responsible, brand-safe delivery.

· Stay ahead of how AI is changing consumer behavior and the agentic ecosystem.

Required

· 5–10 years of relevant experience, with at least 5 years in product management or product ownership owning roadmap, requirements, and delivery.

· Hands-on experience in at least one (ideally more) of: AI products, digital/e-commerce commerce, or AEO/GEO/SEO. Exposure to the agentic commerce landscape and how AI agents impact search, discovery, decisioning, and transaction flows is a strong plus.

· Strong understanding of how AI agents and answer/generative engines surface, cite, and act on content.

· Ability to write clear, detailed requirements and translate between technical (engineering, data, retrieval) and non-technical (marketing, CRM, commerce) stakeholders.

· Analytical and experimentation-driven; comfortable with data, dashboards, and reporting tools (GA, Looker/Tableau, Adobe Analytics).

· Excellent stakeholder management and communication; you influence without authority.

· A builder mindset — you move fast, are comfortable deciding with ~70% of the data, and love shipping.

Preferred

· Direct experience with Agentic Commerce, AEO, GEO, or AI-driven search/discovery (in-house or at a platform/agency).

· Familiarity with RAG, vector search, structured data, LLM data sourcing and crawler behavior, and making content agent-readable.

· Experience with agentic commerce frameworks/protocols and agent-based integrations (agent-friendly feeds, headless/agent checkout).

· Experience partnering with Connected Commerce and/or CRM teams on AI-enabled or agentic journeys.

· Background in beauty, retail, consumer goods, or high-velocity DTC/e-commerce.

· Active immersion in the AI and answer-engine ecosystem.

In your first year:

· A clear, prioritized Agentic Commerce roadmap the organization rallies behind.

· Measurable growth in e.l.f.'s visibility, share-of-answer, and citations across key AI assistants and generative search engines — with the AEO/GEO team.

· One or more shipped agentic commerce experiences delivered with Connected Commerce and/or CRM.

· Established credibility as the go-to product partner for Agentic needs across teams.

· A measurable connection between agentic visibility and commerce outcomes.