Reporting to the Director of Strategic Sales, the Strategic Sales Manager will be responsible for managing SharkNinja’s portfolio launches and promotional strategy within the Canadian market. The Strategic Sales Manager is at the center of trade marketing, field sales, and product development and is the voice of what is best for the Canadian market to scale distribution, drive revenue and improve the business’ profitability. This individual will facilitate channel development, assortment and pricing decisions and be the key strategic liaison for our Canadian field sales team. 

Our Strategic Sales Manager must embody our success drivers of rarely satisfied, progress over perfection, details make the difference, winning is a team sport, and someone who communicates for impact.  This individual will work with Marketing, Sales, Finance, and Product Development to develop the best assortment, pricing, and promotional strategy for SharkNinja to be the market share leader in all categories.  

Responsibilities: 

Our Strategic Sales Manager will drive impact by: 

• Facilitating the shelf assortment strategy by category and retailer to maximize revenue, profitability, and YoY growth
• Engage in long range placement strategies with Marketing and Product Development that deliver our category level margin targets
• Collaborate with key accounts and analytic leads to develop promotional strategies including understanding and validating sales lifts, coordinating necessary asset support, understanding profitability impacts along with confirming actions into the forecast
• Be bold in elimination of dead trade spend and identify activations that will drive industry leading ROI for each brand
• Develop distribution strategies that allow our brands to win where the consumer shops in an everchanging retail environment, including expanding into new channels
• See the smoke before the fire on product and retail performance and lead the charge to identify actions to improve high rate of sale
• Support sales with frequent in market visits and customer facing meetings to provide strategic value to Shark Ninja’s partners and field sales team including product, category knowledge and go-to-market strategy
• Develop and pressure test mid- and long-term roadmap with marketing teams to provide winning assortment to diverse and ever-changing channels
• Communicate to management on placement progress on regular basis
• Liaison between Sales and Finance on assortment portfolios that drive margin enhancement YoY by subcategory and gatekeeper of pricing

Education & Experience: 

• Bachelor’s Degree or equivalent experience
• 5+ years of relevant work experience within a strategic sales environment
• Background in retail sales analysis and promotional strategy preferred
• CPG experience preferred
• Demonstrated ability to multi-task and be detailed oriented with respect to ensuring deadlines are met
• Advanced Microsoft Excel/ Office skills
• Ability to handle multiple projects in a fast-paced work environment with quick pivots
• Ability to present and calibrate on critical challenges with senior leaders
• Effective communication and interpersonal skills

This role will be based in our Mississauga office. 

The Strategic Sales Lead will report into the Vice President, Strategic Sales & Analytics, Canada and is a critical leadership role on a transformational strategy and analytics team charged with managing POS insights, market strategy, and pricing recommendations for key accounts. The Strategic Sales Lead will be responsible for reporting on the health of the business, category, and identifying market opportunities. This role is vertically integrated with the key leaders of SharkNinja’s sales organization who are managing retail accounts and will be responsible for delivering insightful, actionable and honest sales analytics to drive faster and better decision making across our retail channel. The Strategic Sales Lead is an excellent position for a highly motivated, strategic team member who likes to work in a fast-paced environment and data driven atmosphere. 

Deliverables: 

• Understand day to day impact of the POS to facilitate decision making! 
• Measure and communicate sales results; i.e promotional lift and elasticity, expected shifting due to line extension, pricing strategy, focus project plans on highest impact, etc. 
• Deliver Daily/Weekly/Monthly analytics reports showing health of business
• Analyze and evaluate pre- and post-promotion analyses for retailers, quantifying impact to brand and category
• Present strategic insights based on internal and external data to gain alignment of major initiatives at multiple levels of the organization
• Promotional financial analysis and forecasting 
• Identify, measure, and quantify marketplace/ retailer trends, issues and opportunities
• Ability to problem solve and react to market threats
• Be the go-to resource for all Sales leadership
• Work with sales leadership to determine long term goals

Education and Experience: 

• Bachelor's Degree or equivalent experience 
• Advanced Analytics Degree or equivalent experience 
• 5+ years of relevant work experience within a strategic sales environment 
• Demonstrated ability to multi-task and be detailed oriented with respect to ensuring deadlines are met 
• Advanced Microsoft Excel/ Office skills 
• Ability to handle multiple projects in a fast-paced work environment. 
• Ability to present and calibrate critical challenges on the executive level. 
• Effective communication and interpersonal skills 
• Elevated senior presence and answer-first communication skills 
• Excellent cross-functional communication and organizational skills 
• Ability to travel up to 20%, mostly on the East Coast 

*This role is based in our Mississauga, ON headquarters and is Hybrid*  

#LI-HYBRID 

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. 

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET 

• Lead us to be “RARELY SATISFIED”  

• Make things better each day; “PROGRESS OVER PERFECTION” 

• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE” 

• Deliver something great; “WINNING IS A TEAM SPORT” 

• Be clear and honest, “COMMUNICATING FOR IMPACT”  

This role will be based in our Mississauga office. 

Strategic Sales Manager 

Reporting to the Director of Strategic Sales, the Strategic Sales Manager will be responsible for managing SharkNinja’s portfolio launches and promotional strategy within the Canadian market. The Strategic Sales Manager is at the center of trade marketing, field sales, and product development and is the voice of what is best for the Canadian market to scale distribution, drive revenue and improve the business’ profitability. This individual will facilitate channel development, assortment and pricing decisions and be the key strategic liaison for our Canadian field sales team.  

Overview: 

Our Strategic Sales Manager must embody our success drivers of rarely satisfied, progress over perfection, details make the difference, winning is a team sport, and someone who communicates for impact.  

This individual will work with Marketing, Sales, Finance, and Product Development to develop the best assortment, pricing, and promotional strategy for SharkNinja to be the market share leader in all categories.  

Responsibilities: 

Our Strategic Sales Manager will drive impact by: 

• Facilitating the shelf assortment strategy by category and retailer to maximize revenue, profitability, and YoY growth. 

• Engage in long range placement strategies with Marketing and Product Development that deliver our category level margin targets. 

• Collaborate with key accounts and analytic leads to develop promotional strategies including understanding and validating sales lifts, coordinating necessary asset support, understanding profitability impacts along with confirming actions into the forecast. 

• Be bold in elimination of dead trade spend and identify activations that will drive industry leading ROI for each brand. 

• Develop distribution strategies that allow our brands to win where the consumer shops in an everchanging retail environment, including expanding into new channels. 

• See the smoke before the fire on product and retail performance and lead the charge to identify actions to improve high rate of sale. 

• Support sales with frequent in market visits and customer facing meetings to provide strategic value to Shark Ninja’s partners and field sales team including product, category knowledge and go-to-market strategy.  

• Develop and pressure test mid- and long-term roadmap with marketing teams to provide winning assortment to diverse and ever-changing channels 

• Communicate to management on placement progress on regular basis.  

• Liaison between Sales and Finance on assortment portfolios that drive margin enhancement YoY by subcategory and gatekeeper of pricing. 

Education & Experience: 

• Bachelor’s Degree or equivalent experience. 

• 5+ years of relevant work experience within a strategic sales environment. 

• Background in retail sales analysis and promotional strategy preferred. 

• CPG experience preferred. 

• Demonstrated ability to multi-task and be detailed oriented with respect to ensuring deadlines are met. 

• Advanced Microsoft Excel/ Office skills. 

• Ability to handle multiple projects in a fast-paced work environment with quick pivots. 

• Ability to present and calibrate on critical challenges with senior leaders. 

• Effective communication and interpersonal skills. 

The Key Account Manager plays a critical role in driving Canada’s retailer growth (Walmart specifically). This role is responsible for creating, executing, and driving retail sales plans while optimizing revenue, profitability, and market share across assigned retail partners.

With responsibility for forecasting, inventory management, promotional execution, and assortment planning, the Key Account Manager collaborates closely with Sales Operations, Strategic Sales, Marketing, Finance, Category Management, and Supply Chain teams to maintain operational excellence while enabling strategic growth.

Regular in-office time in Mississauga will be required.

Key Responsibilities

Business Ownership

• Develop and execute comprehensive account strategies to drive sales growth, improve customer experience, and influence strategic decisions across assigned Canadian retail partners.

• Create and execute annual and quarterly retail sales plans aligned with overall Canadian business objectives.

• Establish and monitor key performance indicators (KPIs) to measure success and drive continuous improvement with an obsession for winning.

• Identify new market opportunities, competitive trends, and category insights to ensure SharkNinja remains ahead of the competition.

• Partner with Sales Operations to ensure optimal stock positions, inventory health, and accurate forecasting.

Account Management

• Own delivery of weekly, monthly, quarterly, and annual revenue and profit forecasts, developing action plans to meet or exceed targets.

• Lead forecasting across categories to achieve sales, profit, and inventory goals.

• Monitor account performance and collaborate with cross-functional teams to identify opportunities and mitigate risks.

• Build compelling customer presentations, line reviews, and business updates supported by data-driven insights.

• Work closely with Finance to manage promotional budgets, conducting GM and ROI analysis to ensure effective investments.

• Participate in financial and business planning meetings to ensure alignment with the broader Canada commercial strategy.

• Maintain strong relationships with retail partners while ensuring flawless operational execution.

Sales Forecasting, Promotional Performance & Inventory Management

• Partner with Strategic Sales and Sales Operations teams on forecasting, inventory planning, and supply chain alignment.

• Input forecasts and confirmed promotional plans into SFO, ensuring accurate pricing, product information, and planning inputs.

• Track promotional performance and adjust plans based on POS data and sell-through insights.

• Monitor inventory levels, order tracking, and modular transitions to support successful launches and promotions.

• Proactively identify risks and relentlessly pursue opportunities to accelerate growth and outperform plan.

• Develop a deep understanding of SharkNinja’s product portfolio, consumers, and competitive landscape to inform strategy and execution.

Data Analysis & Reporting

• Partner with Sales Analytics to analyze POS data, shipment trends, promotional results, and market insights.

• Prepare regular performance reports and updates on retailer performance for internal leadership.

• Use data-driven insights to inform strategy adjustments, promotional planning, and assortment decisions.

• Track competitive activity including pricing, launches, and promotional strategies.

Attributes & Skills

• 3+ years of experience in account management, sales, or promotional management within a consumer goods or retail environment.

• Bachelor’s degree in Business or a related field, or equivalent experience.

• Strong analytical mindset with experience tracking KPIs, consumer data, and identifying growth opportunities.

• Proven experience managing budgets, forecasting, and promotional investments.

• Ability to collaborate cross-functionally and lead initiatives across multiple teams, embodying “Winning Is a Team Sport.”

• Strong proficiency with Excel, PowerPoint, and data analysis tools.

• Demonstrated ability to manage multiple priorities in a fast-paced, dynamic environment.

• Excellent communication, project management, and organizational skills.

• Creative problem-solving abilities and a “find a way to win” mindset.

• Sees change as an opportunity and embraces progress over perfection.