Overview 

At SharkNinja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven Manager, DTC Merchandising to own and grow a category like a business. 

This role is accountable for assortment strategy, revenue growth, margin performance, and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising. 

You will operate as an end-to-end owner, akin to a General Manager, using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results. 

Key Responsibilities 

Own Category Performance 

• Own and deliver revenue, margin, and inventory targets for your category within the DTC channel  

• Identify risks and opportunities early and take decisive action to course-correct  

• Lead weekly business reviews focused on actions and decisions, not reporting  

Assortment Strategy & Line Planning 

• Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, exit)  

• Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove  

• Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in consumer demand and commercial opportunity  

Forecasting & Inventory Ownership 

• Own demand forecasts informed by performance trends, market signals, and commercial judgment  

• Partner with Supply Chain and Planning to optimize inventory flow, availability, and risk mitigation  

• Balance growth with inventory health, managing weeks of supply, turns, and stock risk  

Promotional & Pricing Strategy 

• Develop and execute promotional and pricing strategies aligned to revenue and margin goals  

• Evaluate promotional effectiveness, understanding revenue vs. margin trade-offs  

• Lead a test-and-learn approach to continuously improve promotional ROI  

Digital & Site Merchandising 

• Own the end-to-end on-site merchandising strategy to drive conversion, AOV, and revenue  

• Prioritize product visibility and placement based on performance, inventory position, and commercial priorities  

• Optimize category navigation, product storytelling, and bundling to enhance the digital shelf experience  

Data-Driven Decision Making 

• Translate data into clear actions and commercial decisions  

• Leverage insights across sales, conversion, traffic, and customer behavior to inform strategy  

• Build and communicate a strong point of view on performance and what needs to happen next  

What Good Looks Like 

• Operates as an owner of a business, not just a function  

• Makes fast, clear decisions with imperfect information  

• Balances data, customer insight, and commercial instinct  

• Comfortable making trade-offs across revenue, margin, and inventory  

• Proactively identifies issues and acts with urgency  

• Communicates with clarity and conviction, focused on actions and outcomes  

Qualifications 

• 5–8+ years of experience in merchandising, DTC/eCommerce, buying, or category management  

• Strong commercial and financial acumen, including margin, forecasting, and inventory management  

• Experience owning or influencing assortment, pricing, and promotional strategy  

• Highly analytical with the ability to turn data into clear, actionable insights  

• Experience in eCommerce or omnichannel retail environments  

Preferred Experience 

• Direct experience with DTC site merchandising and digital shelf optimization  

• Background in consumer products or hard goods  

• Experience operating in a test-and-learn or experimentation-driven environment  

Manager, DTC 

Overview 

At SharkNinja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven Manager, DTC Merchandising to own and grow a category like a business. 

This role is accountable for assortment strategy, revenue growth, margin performance, and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising. 

You will operate as an end-to-end owner, akin to a General Manager, using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results. 

Key Responsibilities 

Own Category Performance 

• Own and deliver revenue, margin, and inventory targets for your category within the DTC channel  

• Identify risks and opportunities early and take decisive action to course-correct  

• Lead weekly business reviews focused on actions and decisions, not reporting  

Assortment Strategy & Line Planning 

• Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, exit)  

• Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove  

• Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in consumer demand and commercial opportunity  

Forecasting & Inventory Ownership 

• Own demand forecasts informed by performance trends, market signals, and commercial judgment  

• Partner with Supply Chain and Planning to optimize inventory flow, availability, and risk mitigation  

• Balance growth with inventory health, managing weeks of supply, turns, and stock risk  

Promotional & Pricing Strategy 

• Develop and execute promotional and pricing strategies aligned to revenue and margin goals  

• Evaluate promotional effectiveness, understanding revenue vs. margin trade-offs  

• Lead a test-and-learn approach to continuously improve promotional ROI  

Digital & Site Merchandising 

• Own the end-to-end on-site merchandising strategy to drive conversion, AOV, and revenue  

• Prioritize product visibility and placement based on performance, inventory position, and commercial priorities  

• Optimize category navigation, product storytelling, and bundling to enhance the digital shelf experience  

Data-Driven Decision Making 

• Translate data into clear actions and commercial decisions  

• Leverage insights across sales, conversion, traffic, and customer behavior to inform strategy  

• Build and communicate a strong point of view on performance and what needs to happen next  

What Good Looks Like 

• Operates as an owner of a business, not just a function  

• Makes fast, clear decisions with imperfect information  

• Balances data, customer insight, and commercial instinct  

• Comfortable making trade-offs across revenue, margin, and inventory  

• Proactively identifies issues and acts with urgency  

• Communicates with clarity and conviction, focused on actions and outcomes  

Qualifications 

• 5–8+ years of experience in merchandising, DTC/eCommerce, buying, or category management  

• Strong commercial and financial acumen, including margin, forecasting, and inventory management  

• Experience owning or influencing assortment, pricing, and promotional strategy  

• Highly analytical with the ability to turn data into clear, actionable insights  

• Experience in eCommerce or omnichannel retail environments  

Preferred Experience 

• Direct experience with DTC site merchandising and digital shelf optimization  

• Background in consumer products or hard goods  

• Experience operating in a test-and-learn or experimentation-driven environment  

The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure SharkNinja shows up wherever customers are looking. This is a hands-on, delivery-focused role responsible for improving organic visibility and revenue. The SEO Manager works closely with content, trading, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.

Key Responsibilities

Traditional SEO

• Facilitate the implementation of our SEO strategy in the UK, recognising market specific nuances
• Optimise on-page elements, including optimising website content, meta tags, headers and internal linking structure
• Own the organic blog and informational content roadmap to build topical authority
• Identify content gaps through competitor analysis and search demand data
• Brief and work alongside copywriters and compliance teams to ensure content meets search intent and is legally sound
• Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy
• Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams to maximise discoverability and impact
• Work alongside the Performance Marketing team to support the Paid Media leads in maximising cross-channel budget efficiencies
• Stay up to date with search engine algorithm changes and adapt strategies accordingly to maintain or improve rankings
• Advocate SEO best practices and the benefits of SEO to the wider team

Merchandising SEO

• Conduct out in-depth, localised keyword research to identify opportunities for existing categories, products and NPD
• Optimise core category and product pages to increase organic visibility and revenue
• Identify and address cannibalisation across pages and products
• Work with product teams and merchandisers to align on category structure and naming conventions
• Report on weekly and monthly performance against forecast and KPI’s
• Take a data-driven approach and continuously look for ways to optimise SEO performance, and where relevant, automate

AI Search & Future Readiness

• Structure product and category page content to win featured snippets, People Also Ask boxes, and AI Overviews
• Identify and optimise for question-based search patterns across all page types
• Monitor AI Overview appearances in Google Search Console and third-party tools
• Track where brand and product names appear (or don't appear) in AI-generated responses across Google, ChatGPT, Perplexity, and similar tools, flagging gaps and opportunities
• Stay current with emerging Generative Engine Optimisation (GEO) best practices and contribute to an internal testing framework
• Develop guardrails to ensure any AI informed content meets Google’s guidelines

Skills & Experience

Essential

• Hands-on SEO experience in an ecommerce or content-led environment
• An in-depth knowledge of content SEO best practice
• Confident use of Google Search Console & SEMrush
• Solid understanding of on-page optimisation and keyword research
• Familiarity with AEO practices: featured snippet targeting, People Also Ask, FAQ schemas
• Strong written communication skills - able to brief and edit content clearly

SharkNinja is seeking a strategic, growth-oriented Senior Director, Head of eCommerce to lead and scale our Direct-to-Consumer (DTC) business in the U.S. The Senior Director, Head of eCommerce, Direct to Consumer is a pivotal executive role responsible for owning the end-to-end DTC P&L, digital strategy, and customer experience across our owned eCommerce site. As the Senior Director, Head of eCommerce, Direct to Consumer, you will drive performance across merchandising, digital marketing, site experience, and operations—building a best-in-class eCommerce business that reflects the strength and innovation of SharkNinja’s 5-star product portfolio. 

Key Responsibilities:

   Commercial Strategy, P&L Ownership  

• Own and execute the US DTC growth strategy, translating brand strategy into a high-performing digital commerce experience
• Lead all aspects of the DTC P&L: pricing strategy, promotional calendar, merchandising mix, and profitability levers
• Align closely with finance and analytics teams to forecast sales, measure performance, and optimize ROI
• Monitor daily/weekly/monthly business performance and act swiftly to address challenges or capitalize on opportunities
• Work closely with product marketing and demand planning to ensure inventory depth and pricing alignment across campaigns, seasons, and promotional events
• Define short- and long-term roadmap for scaling eCommerce across categories and customer segments
• Lead digital merchandising strategy to optimize product assortment, categorization, and discoverability across the site
• Use data and customer behavior insights to drive cross-sell, up-sell, and bundling strategies that enhance average order value (AOV) and customer satisfaction
• Define the commercial calendar in partnership with marketing to support product launches, brand storytelling, and performance goals
• Own the content-to-commerce experience—ensuring that rich product detail pages (PDPs), comparison tools, and buying guides are optimized for conversion
• Manage new product onboarding workflows and seasonal refreshes to ensure speed to market and content consistency
• Drive personalization, A/B testing, CRO, and responsive design improvements
• Optimize the end-to-end customer journey from landing page to checkout to post-purchase experience

   Performance Marketing & Retention 

• Partner with growth marketing to align digital spend (paid search, social, affiliates, email, etc.) with business goals
• Leverage CRM and retention marketing to increase repeat purchase rates and loyalty
• Implement data-driven strategies to improve ROAS and reduce CAC

   Operations & Fulfillment Leadership 

• Partner with supply chain, customer experience, and IT to ensure efficient order fulfillment, inventory management, and post-purchase support
• Identify opportunities to reduce costs and improve delivery speed, accuracy, and satisfaction
• Own relationships with 3PLs, payment processors, and logistics providers (if applicable)

    Team & Cross-Functional Leadership 

• Build and lead a multidisciplinary eCommerce team (digital merch, digital experience, site ops, marketing, analytics, etc.)
• Serve as the DTC thought leader across the organization—collaborating with product, brand, sales, finance, and customer service
• Represent the voice of the US DTC consumer in product launches, brand campaigns, and strategic planning

Qualifications:

• 8-12+ years of experience in eCommerce, digital marketing, or DTC leadership roles, preferably in consumer goods or durable products
• Proven track record of growing a DTC business and owning a revenue-driving P&L
• Expertise in digital platforms (e.g., Shopify Plus, Salesforce Commerce Cloud), analytics tools (e.g., GA4, BI), and marketing tech stacks
• Commercial acumen combined with deep digital channel fluency
• Strong leadership and team development capabilities
• Strong understanding of digital merchandising principles, consumer shopping behavior, and conversion optimization.
• Experience with eCommerce merchandising tools (e.g. Bloomreach, or native SFCC/Shopify capabilities)
• Proven ability to collaborate with product teams to position items effectively for launches, promotions, and evergreen sales

SharkNinja is the company behind the hugely successful Shark and Ninja brands. Our mission is to delight our consumers with innovative products, and to positively impact people's lives every day in every home around the world! We now have an opportunity for an SEA Manager to join the team and we are searching for someone with strong experience in a direct-to-consumer (D2C) environment.

In this role, you will work across Search & Shopping on the Shark & Ninja brands for Germany, playing a crucial role in delivering further growth in 2026 and beyond.

What You'll Be Doing

• Day-to-day management of Search & Shopping accounts (multi-million-euro annual budget)
• Analyse and interpret performance data to identify areas for improvement and opportunities to drive incremental growth
• Own daily, weekly, and monthly performance reporting against forecasts and KPIs
• Maintain gold-standard account hygiene and take a best-in-class approach to campaign setup and optimisation, collaborating with peers across the globe
• Leverage automation where appropriate and continuously optimise bidding strategies, click-through rates, and cost efficiency
• Monitor and analyse competitor activity
• Challenge the status quo by consistently identifying and testing innovative opportunities to drive long-term growth
• Collaborate with internal teams including customer insights, merchandising, commercial finance, and analytics
• Create, implement, and refine a successful category strategy aligned with SharkNinja's objectives and goals
• Maximise the value of technology platforms and external partnerships (e.g., Google Ads, Microsoft Advertising)
• Keep up to date with the latest industry news and share learnings to upskill the wider team

What We're Looking For

• Fluent in German (written and spoken)
• At least 2 years' experience in SEA, ideally working on eCommerce brands
• At least 1 year's experience managing a monthly budget exceeding €50k
• Strong commercial acumen with a results-driven mindset
• A self-starter with genuine curiosity and a drive to experiment
• Strong interpersonal skills with an ability to work with a variety of styles and personalities
• Thrives in a fast-paced environment and manages competing priorities effectively
• Advanced data analysis skills; strong analytical knowledge is essential
• Experience working in a retail environment would be advantageous
• Google Ads and Microsoft Advertising certification preferred; experience with SA360 would be advantageous
• Experience using AI-powered campaign tools and Google Analytics is advantageous

Overview

The Senior Director of Digital Performance Marketing & Loyalty will lead the strategic vision, execution, and optimization of all digital marketing and loyalty initiatives across the Americas for SharkNinja, a global leader in home appliances and cleaning solutions. This role is responsible for driving customer acquisition, engagement, and retention through data-driven performance marketing strategies and innovative loyalty programs.

The successful candidate will partner cross-functionally and globally to deliver integrated campaigns, optimize the customer journey, and enhance brand loyalty — ultimately accelerating profitable growth across channels.

Key Responsibilities

Digital Performance Marketing Strategy

• Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.
• Oversee all aspects of performance marketing including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate channels.
• Define KPIs and performance benchmarks, ensuring measurable success through data-driven insights and continual optimization.
• Lead the development of full-funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.
• Stay ahead of digital and technology trends to ensure SharkNinja remains at the forefront of performance innovation.

Loyalty and Customer Retention

• Design and scale innovative loyalty programs that increase customer lifetime value (CLV), advocacy, and repeat purchase behavior.
• Partner with CRM and Customer Experience teams to deliver seamless, personalized loyalty journeys across all digital touchpoints.
• Use data and segmentation to create targeted campaigns that deepen engagement and retention.
• Develop initiatives that reward loyalty, encourage cross-sell and upsell, and build long-term customer relationships.

Cross-Channel Optimization

• Lead omnichannel marketing efforts ensuring consistency across digital, social, mobile, email, and e-commerce platforms.
• Optimize channel mix and budget allocation to achieve balanced growth across paid and organic acquisition and retention levers.
• Collaborate with e-commerce, retail, and global marketing teams to ensure a cohesive brand and consumer experience.
• Champion innovation in creative, content, and digital storytelling to elevate brand perception and engagement.

Leadership and Team Management

• Build, mentor, and lead a high-performing team of digital marketing and loyalty professionals.
• Foster a culture of collaboration, innovation, and accountability across the team and broader organization.
• Partner with Sales, Product, and Operations teams to ensure marketing initiatives are aligned with business objectives.
• Manage relationships with agencies and technology partners to deliver best-in-class execution and performance outcomes.

Data, Analytics & Technology

• Leverage analytics and performance data to continuously refine marketing strategies and improve efficiency.
• Implement and enhance marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to improve targeting, measurement, and reporting.
• Utilize predictive analytics and AI-driven personalization to deliver dynamic, tailored marketing experiences at scale.
• Collaborate with Finance to ensure accurate budget forecasting, reporting, and ROI analysis.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
• 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
• Proven success leading large-scale performance marketing and loyalty programs, ideally in consumer products, e-commerce, or tech.
• Strong understanding of the Americas market, including regional consumer trends and competitive dynamics.

Skills & Competencies

• Deep expertise in digital performance marketing (Paid Search, Paid Social, Display, SEO, Affiliate).
• Deep expertise in marketing analytics, CRM, and data management platforms (e.g., Google Analytics, Salesforce, Marketo).
• Strategic thinker with a strong analytical mindset and a passion for performance measurement.
• Inspirational leader capable of developing and motivating high-performing teams.
• Excellent communication and cross-functional collaboration skills.
• Results-driven, innovative, and adept at managing complexity in a fast-paced environment.

SharkNinja is the company behind the hugely successful Shark and Ninja brands. Our mission is to delight our consumers with innovative products, and to positively impact people’s lives every day in every home around the world!  We now have an opportunity for a E-Commerce Manager to join the DACH team. We are searching for someone with strong experience in direct-to-consumer to execute our DTC trading and growth strategy in the DACH region.  As E-Commerce Manager (DACH) you will report into the Senior E-Commerce Manager (DACH) and you will be responsible for trading the DACH DTC business for our Ninja brand on a day to day basis. Supported locally by a team of e-commerce managers, digital experience managers and performance marketing specialists, plus regionally by the global centres of excellence, your task is to help us grow sales due to our very ambitious growth strategy in the DACH region. 

What you will do: 

• Work with the DACH D2C eCommerce team, VP of E-Commerce (Central Europe & New Markets) and DTC Global centers of excellence to establish and implement the merchandising, trading and growth strategy to support our growth ambitions in market. 

• Work with wider cross functional teams in the DACH region to ensure we have accurate and up to date forecasts, stock allocation and demand signalling. 

• Execute trading plan focused on maximizing gross margin and forecast attainment across all product categories, considering market dynamics, customer value perception, and competitor pricing 

• Maintain a promotional calendar combining pricing details, website discounts, additional influencers discounts, etc.  

• Implement activities to improve product visibility, placement, and cross-selling opportunities across the e-commerce platform and marketplaces. 

• Analyze market trends, pricing data, sales performance, competitor activities, and customer insights to identify opportunities for growth and differentiation. 

• Managing forecast accuracy and inventory levels to ensure product availability 

• Reporting on sales performance, CS KPIs, gross margin and forecast attainment in key product categories, analyzing & presenting data and insights to stakeholders. 
• Collaborate and support members of the regional/global D2C eCommerce team, setting expectations and establishing best practices and process improvements as appropriate. 

What will you have:

• Experience in D2C eCommerce 

• In-depth knowledge of e-commerce sales strategies and a track record of driving profitability. 

• Strong analytical skills & ability to interpret complex data to make informed business decisions 

• Familiarity with pricing strategies, promotional campaigns, and product placement optimization. 

• Proficient in data analysis tools and platforms, such as Excel and Google Analytics. 

• Ability to work under pressure and manage multiple projects across multiple teams 

• Enjoy working in a demanding and fast-paced multi-cultural environment where team work and collaboration is key. 

OVERVIEW 

The TikTok Shop Media Specialist is a critical role within the TikTok Shop team at SharkNinja and plays an essential part in driving profitable growth through social commerce. This role is fully dedicated to the strategy, development, and execution of TikTok Shop media, with a strong focus on performance, creator-led commerce, and conversion. 

Reporting into the TikTok Shop organization, this role will work closely with TikTok Shop leadership to drive media performance, including a strong focus on CAM efficiency and optimization. The Specialist will also partner with the TikTok Commercialization team to ensure media strategies support platform priorities, scaling opportunities, and revenue growth. 

In addition, this role will collaborate with internal Digital Media and Social teams to ensure TikTok Shop media efforts are integrated into a broader full-funnel media strategy, while maintaining clear ownership of TikTok Shop media execution and performance. 

You will collaborate cross-functionally with teams including Digital Media, Social, Digital Experience, Brand, Product Marketing, Research & Analytics, Finance, the TikTok Affiliate Lead, and the TikTok Commercialization team to ensure TikTok Shop activations are collaborative, organized, on schedule, and impactful to the growth of SharkNinja brands. 

This is an excellent opportunity for a hands-on TikTok Shop media specialist looking to deepen their expertise in a fast-paced, results-oriented environment that values testing, innovation, and a blue-sky mentality. 

RESPONSIBILITIES 

• Own day-to-day management, execution, and optimization of TikTok Shop media campaigns to meet ROAS, revenue, growth, and CAM efficiency targets 
• Work closely with TikTok Shop leadership to identify opportunities to improve CAM efficiency, scale performance, and unlock incremental growth 
• Partner with the TikTok Commercialization team to align media strategy with platform initiatives, scaling opportunities, and revenue-driving programs 
• Develop and refine TikTok Shop media strategies that drive lower-funnel conversion while supporting broader full-funnel marketing objectives 
• Collaborate with Digital Media and Social teams to align TikTok Shop media with upper- and mid-funnel initiatives, ensuring a cohesive consumer journey 
• Partner with the TikTok Affiliate Lead to align paid media amplification with creator and affiliate content strategies 
• Actively manage and optimize campaign structure, bidding, budgets, and creative rotation within TikTok Ads Manager and TikTok Shop tools 
• Identify and recommend innovative opportunities to challenge the norm and improve efficiency, scale, and profitability within TikTok Shop 
• Support TikTok Shop media strategy for new product launches, including testing, learning agendas, optimization, and scaling 
• Analyze performance data to uncover insights, share learnings with leadership, and translate findings into actionable optimizations 
• Manage timelines, budgets, billing, and deliverables with key partners and platform stakeholders 

REQUIREMENTS 

• Bachelor’s degree 
• Positive, professional, enthusiastic, and team-oriented attitude 
• 1+ year of hands-on experience managing TikTok media and/or TikTok Shop campaigns (required) 
• 2-3 years of digital marketing or social media experience  
• Direct experience working in TikTok Ads Manager and TikTok Shop tools (required) 
• Strong understanding of performance marketing fundamentals, including ROAS, CPA, CAM efficiency, conversion rate, and revenue optimization 
• Experience supporting or amplifying creator and affiliate content within TikTok Shop or paid social environments 
• Proactive, resourceful, and driven problem solver with the ability to analyze data and surface actionable insights 
• Highly organized with strong attention to detail; able to manage multiple campaigns in a fast-paced, dynamic environment 
• Comfortable working cross-functionally and taking ownership within clearly defined swim lanes 
• Fluency with Microsoft Office Suite/Excel required; experience with BI, reporting, or analytics tools encouraged 
• TikTok Ads, TikTok Shop, or paid media certifications are a bonus 

This role is based on site in Needham, MA. 

OVERVIEW: 

SharkNinja continues to grow rapidly in North America, and this role will be critical in driving our ambitious revenue and efficiency goals in 2026 and beyond. As Paid Media Manager, you will own the paid media strategy across Paid Social and PPC channels, leading a high-performing team and ensuring a best-in-class, data-driven approach across all platforms. 

This is a performance-led role with a strong commercial focus. You will be responsible for identifying where to invest the next best dollar, proving efficiency through robust measurement, and continuously challenging “what good looks like” to unlock incremental growth for our DTC business across the Shark and Ninja brands. 

Key Responsibilities 

Strategy & Performance Ownership: 

• Define and own the paid media strategy for North America across Paid Social (Meta, Instagram, TikTok, Snapchat, TikTok Shop, Meta Shop) and PPC (Search, Shopping, Display/Programmatic & YouTube). 
• Set channel- and category-level strategies aligned to revenue, ROAS, and cost efficiency targets. 
• Accountable for key paid media performance metrics versus forecast, with a focus on Revenue, ROAS, and Cost%. 
• Establish Paid Social and Display as scalable acquisition channels and grow their share of revenue mix. 

Execution & Optimization: 

• Oversee day-to-day campaign execution, optimization, and platform hygiene to ensure a best-in-class approach across all paid media channels. 
• Ensure the team applies a rigorous, data-driven methodology to testing, automation, audience activation, and efficiency improvements. 
• Analyze and manipulate performance data to identify optimization opportunities, growth levers, and risks. 
• Identify, test, and scale new opportunities across platforms, formats, audiences, and creative, applying learnings into BAU activity. 
• Monitor and analyze competitor activity and evolving platform capabilities. 

Measurement, Reporting & Innovation: 

• Partner closely with the marketing measurement team to evolve tracking and attribution strategies in response to privacy, cookie loss, and platform changes. 
• Define and execute a first-party data acquisition and activation strategy to improve targeting and performance. 
• Deliver clear, actionable reporting and insights on daily, weekly, and monthly performance versus KPIs and forecasts. 
• Regularly present performance, strategy, and growth opportunities to senior stakeholders. 
• Continuously challenge assumptions using data, testing, and experimentation to drive innovation and long-term growth. 

Leadership & Collaboration 

• Manage, mentor, and inspire the Paid Media team, fostering a culture of high performance, development, and learning. 
• Identify skill and knowledge gaps and ensure training, upskilling, and career development plans are in place. 
• Build and maintain strong relationships with platform partners (Google, Meta, TikTok, etc.) and agency/tech partners, developing joint roadmaps to hit targets. 
• Collaborate cross-functionally with Performance Marketing, DTC/Ecommerce, Marketing, Commercial Finance, Trading, Conversion, Organic Social, and Influencer teams to drive holistic growth. 
• Stay up to date with industry trends and platform developments, sharing knowledge and best practices with the wider team. 

About You 

• 6+ years of hands-on experience across Paid Media, including Paid Social and PPC (Google & Meta essential). 
• 3+ years’ experience managing and developing a successful, high-performing team. 
• Proven experience owning and optimizing large budgets (e.g., $1M+/month). 
• Strong commercial acumen with a clear focus on revenue growth and efficiency. 
• Advanced analytical and data manipulation skills with a deep understanding of measurement and attribution. 
• Experience working in an eCommerce/DTC environment is essential. 
• A motivated self-starter who is ambitious, curious, and passionate about testing new ideas. 
• Strong interpersonal and communication skills, with the ability to influence and collaborate across diverse teams. 
• Thrives in a fast-paced environment and can successfully manage multiple priorities. 
• Experience with Google Analytics, Looker/Data Studio, SA360, and platform certifications (Google Ads/Bing) are advantageous. 

Work Period: September 2026 to December 2026 

Location & Schedule: This is a part-time 15 or 16 hour/week position in Needham, MA. Schedule options are: two 8-hour days onsite or three 5-hour days onsite. There is no relocation or housing assistance for this position. 

Join the SharkNinja Early Edge Experience: Built for early career talent. Geared toward impact. Driven by speed. Whether you're in a co-op or internship, our early talent program is designed to provide valuable exposure to the industry and a fast-paced professional environment. You’ll dive into meaningful projects and tasks that sharpen your skills and deepen your knowledge. Along the way, you’ll benefit from professional development opportunities, community events, and connections that make your experience well-rounded and enriching. Your time with us will culminate in an opportunity to showcase your contributions and learnings to SharkNinja leaders because this is a program for those ready to shape what’s next — fast. 

This role: As an Analytics & BI Intern, Direct-to-Consumer (D2C), you’ll turn e-commerce data into actionable dashboards & insights that influence commercial, merchandising, and marketing decisions. If you’re data-driven, digitally curious, and excited to learn how brands connect with consumers in real-time: we want to hear from you. 

 Here are some of the EXCITING things you’ll get to do: 

• Write and optimize SQL queries to extract, transform, and analyze data from our data warehouse 

• Build and maintain dashboards and reports in PowerBI and Google Looker Studio that surface key retail metrics such as sales performance, inventory health, customer behavior, and conversion trends  

• Monitor website KPIs to understand content and sales performance, as well as customer engagement with email communications; using this data to identify optimizations and risks. 

• Conduct ad hoc analyses to answer business questions from stakeholders across commercial, merchandising, and marketing 

• Ideate, implement, and evaluate AB tests 

• Assist in data validation and QA to ensure reporting accuracy  

 ATTRIBUTES & SKILLS: 

• Education: Current student in their third year or beyond of a bachelor's program or currently enrolled in a master’s program 

• Must be able to work a part-time 15 to16 hour-per-week schedule with a minimum of 2 days per week onsite in Needham, MA 

• Interest in Ecommerce, Business, Marketing, and/or Digital 

• Academic focus in Data Science, Statistics, Computer Science, Economics, Business Analytics, or a related field 

• Prior academic and/or professional experience using SQL to query and analyze large datasets

• Prior academic and/or professional experience using BI tools such as Tableau, Power BI, or Looker 

• Experience in HTML or CSS a plus 

• Intermediate Excel skills required 

• Comfortable working with data—able to interpret metrics and identify meaningful trends 

• Ability to communicate findings clearly to both technical and non-technical audiences  

• Self-starter who's comfortable working in a fast-paced retail/e-commerce environment 

• Proactive, detail-oriented, and highly organized with strong time management skills 

• Excellent written and verbal communication skills 

• Self-motivated with strong analytical thinking and attention to detail 

• Able to follow through on deliverables and resolve issues effectively 

• Collaborative team player with a positive, can-do attitude 

Please note that, due to the high volume of applications for early talent roles, response times may vary depending on the specific role and timeline. Our team appreciates your patience!